Bouncebackability

Bouncebackability Bouncebackability Bouncebackability By Maeve Maddox Reader Graham Broadley is apparently scratching his head over a word thats recently been admitted to the pages of the venerable OED: I was watching the French Open tennis tournament the other day and heard the commentator say the word bounce-back-ability had made it into the OED this year. Can you confirm this is true? And if it is how an earth does such a word gain acceptability into a dictionary? Its not as if  its  widely in  use. Id never heard the word before, but Im not a sports fan. The word is out there a Google search turned up 26,900 hitsbut Im as speechless as Graham to know that bouncebackability is in the OED. Heres the entry: bouncebackability, n. chiefly sport: The capacity to recover quickly or fully from a setback, bad situation, etc. [1961 Times Recorder (Zanesville, Ohio) 18 Apr. 2B/1 The Tribe demonstrated its bounce-back ability in a three-game series with Washington, taking the set 2-1.] 1972 Manitowoc (Wisconsin) Herald-Times 25 May M3/2 The ‘bounce-back-ability’ is a valuable asset to the manager. 1991 Economist 5 Oct. 20/2 New York will again demonstrate its bouncebackability. 2005 Daily Record (Glasgow) (Nexis) 13 Apr. 3 We then showed some true bouncebackability when we equalised with a fine header from Christie. Curiously enough, although the word has been in use in the U.S. since 1961, Merriam-Webster has so far not added it to that extremely tolerant American dictionary. (I subscribe to the online unabridged edition and its not in there.) This from the MacMillan English Dictionary: In 2004, a phrasal verb has made its mark on the language again, though not by being intrinsically ‘new’, but by spawning a ‘new’ noun. The established intransitive phrasal verb bounce back, meaning ‘to become successful again after something bad has happened’ has formed the basis of a new derivative bouncebackability, an uncountable noun which apparently fills a gap in the language for describing a person’s ability to succeed again after a period of being unsuccessful. I guess bouncebackability is what Bill Clinton, the Comeback Kid, had in 1992 but there wasnt a word for it yet. And of course, Joe Montana had it way before that. I wonder why nobody thought to coin comebackability. I guess one answer to Grahams question could be that even an odd word can gain entry to a dictionary when its perceived by the lexicographer in charge as describing a concept for which no other suitable word exists. Can anyone suggest an already existing word that describes the concept of bouncebackability? Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:Writing a Reference Letter (With Examples)The Writing ProcessPresent Participle as Adjective

How to Create a Character Profile

How to Create a Character Profile How to Create a Character Profile How to Create a Character Profile By Ali Hale Have you created character profiles for the main cast of your novel? While not all authors use character profiles, many find them a very handy tool for keeping track of their characters – and for developing and fleshing out those characters in the first place. Done well, a character profile can help you harness your creativity and really dig into who your characters are.   Sometimes, though, writers treat character profiles as a form-filling exercise, coming up with their character’s eye color, hair color, first job, etc without investing any of this with a deeper meaning. They might diligently complete character profiles for every character in their novel – even the bus driver who only has a walk-on part in chapter five – but they’re not any closer to having any real insight into their characters. So what should go in your character profile and how should you use it? What to Include in a Character Profile Firstly, not every character in your novel needs a profile at all. Characters who have a minor role (like your protagonist’s mother, who only appears briefly a couple of times) don’t need to be fully fleshed out. Of course, you might want to make some brief notes about them but this definitely doesn’t need to be an entire profile. Your main characters, though, should have individual profiles. That probably includes any viewpoint character. If you have an antagonist then it’s worth creating a profile for them too (after all, even if your main character just doesn’t get where the antagonist is coming from,  you  should). It’s entirely up to you how you structure your character profiles. In general, though, I’d suggest that: You don’t focus too much on physical details. You may want to include things like hair color and eye color if you’re ever likely to mention them – but you can leave them out if they’re not going to be relevant. The same goes for height and build: unless they’re unusual and significant, you don’t necessarily need them at all. If you are including physical details, think about how they relate to deeper aspects of your character. For instance, in Harry Potter, the fact that Harry has green eyes is significant because it’s the physical characteristic that links him to his mother. You spend some time exploring deeper questions about your character: things like what’s the mistake they regret most? or in what situations would they lie? or what false beliefs do they hold? These sort of questions will result in a much richer, more real character than a simple list of physical characteristics. The first ebook I ever bought online, back in around 2007, was Holly Lisle’s Create a Character Clinic. This is still one of my favorite resources for character creation: it goes far beyond the typical character questionnaire to dig deep into what really makes characters tick (and it includes lots of examples, too). If you’re using a template or questionnaire that you’ve found online, don’t feel that you need to complete every single part of it – especially if it’s a long one! Focus on the bits that are most impactful or that help you to imagine your character more fully: if you do decide to fill in the rest, you can simply do it at a later stage. Don’t get hung up on creating the â€Å"perfect† character profile before you begin writing – because it’ll almost certainly change as you go along. Which brings me on to Why Your Character Profile Will Need Updating Regularly If you create your character profiles during the pre-writing phase of your novel, you’ll almost certainly find that your understanding of your character shifts as you write the first draft. Perhaps the thing you  thought  they sincerely regretted from their past turns out to be something they’re actually quite proud of – at least initially. Perhaps you realize that it makes much more sense for them to have grown up somewhere rural, not in a city. Perhaps you change them radically: maybe you merge two characters together, or you change a character’s gender or age. (Or their name: a lot of my characters end up changing names part-way through the writing process as I figure out a name that’s a better fit.) Your character profile definitely isn’t set in stone. It’s fine to change your mind and rework it – but do make sure that you actually update it to reflect the changes you’ve made during the writing process. Otherwise, it can be very confusing several chapters later when you want to bring a character back in but you can’t now remember if they’re supposed to be 35 or 25, or whether they’re tall with dark brown hair or short with strawberry blonde hair. Character profiles can be a great tool for creating and fleshing out interesting characters for your novel; they’re also a useful working document that you can use to help you stay on track and keep things consistent during the writing process. If you’ve never created a character profile before, why not give it a go today? Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Fiction Writing category, check our popular posts, or choose a related post below:7 Classes and Types of PhrasesBetween vs. In BetweenThe Difference Between "Phonics" and "Phonetics"

Liberal Education Essay Example | Topics and Well Written Essays - 1500 words

Liberal Education - Essay Example The arguments developed by Graff and Edmundson on liberal education are found to relate in certain ways despite the fact that some difference, based on cultural ideas and practices, have been developed from the fact that various communities and nations have diversified norms and cultural practices that have to be followed by individuals of that community in a strict way. One of the ways in which Graff supports the arguments of Edmundson is through the idea of students choosing their professors by stating the reasons why the students had to choose professors. They need to choose their professors is based on the high cost of education that they are forced to pay for their education. This could be explained by their choice of lecturers. According to Graff, lecturers have different ways of teaching and thus students wish to gain the best possible by considering their most preferred lecturers who could enable them to gain the highest grades possible. The idea of Edmund is based on maximiz ing the resources available based on their payments, an idea supported by Graff in which the choice of lecturers happens to be one of these attempts to gain high points. This way, Graff’s ideology about students seems to support that of Edmundson of students trying to maximize their educational benefits given the high price they pay for the education (Edmundson). In his article, Graff talks about two professors who impart the same subject with different understandings, which can confuse students unintentionally.

MENOPAUSAL TREATMENT Assignment Example | Topics and Well Written Essays - 500 words

MENOPAUSAL TREATMENT - Assignment Example Such symptoms include hot flushes and alteration of the vagina area (Newson, 2013). On the other hand, there are various ways of alleviating symptoms. One of such is through hormone replacement therapy (HRT). However, HRT being avoided due to the various risk associated with it (Newson, 2013). Hence, such risks have forced most patients to opt for herbal treatments. The paper will focus on â€Å"herbal† treatments as a first-line option for their menopausal symptoms. It will also address their effectiveness as well as side effects or interactions with the herbal treatments. There are various herbal treatments for menopausal symptoms. The first herbal compounds are known as phytoestrogens. These are plant compounds and have the same chemical components as the female sex hormone oestrogen (State Government of Victoria, 2015). Hence, they act as oestrogen receptor parts in a woman’s body and helps in reducing symptoms (State Government of Victoria, 2015). The first is known as isoflavones. The natural source for this phytoestrogen is soybeans, beans, and red clover (State Government of Victoria, 2015). The other one is known as lignans. It is easily found in fruit, vegetables, grains, and oilseeds. The third one is known as coumestans. It is easily found in sprouting seeds such as alfalfa. The only challenge is that soy products are thought to lead to the development of breast cancer in women. Therefore, there is advice to avoid such products in those women that are at high risk of developing breast cancer (State Government of Victoria, 2015). The drugs have been shown not effective in alleviating hot flushes (Cleveland Clinic, 2014). The other medicine is St John’s wort (Hypericum perforatum). It has been shown useful in reducing symptoms. The only challenge is that this medication may interact with other drugs one is taking causing severe side effects (State Government of Victoria, 2015). The other one

Tata Docomo Essay Example for Free

Tata Docomo Essay Tata Group is an Indian multinational conglomerate company headquartered in Mumbai, Maharashtra, India. It encompasses seven business sectors: * Communications and information technology * Engineering * Materials * Services * Energy * Consumer products * Chemicals. Tata Group was founded in 1868 by Jamsetji Tata as a trading company. It has operations in more than 80 countries across six continents. Tata Group has over 100 operating companies each of them operates independently out of them 32 are publicly listed. The major Tata companies are Tata Steel, Tata Motors, Tata Consultancy Services (TCS), Tata Power, Tata Chemicals, Tata Global Beverages, Tata Teleservices, Titan Industries, Tata Communications and Taj Hotels. The combined market capitalization of all the 32 listed Tata companies was $89.88 billion as of March 2012. Tata receives more than 58% of its revenue from outside India. Tata Group remains a family-owned business, as the descendants of the founder (from the Tata family) owns majority stake in the company. The current chairman of the Tata group is Cyrus Pallonji Mistry, who took over from Ratan Tata in 2012. Tata Sons is the promoter of all key Tata companies and holds the bulk of shareholding in these companies. The chairman of Tata Sons has traditionally been the chairman of the Tata group. About 66% of the equity capital of Tata Sons is held by philanthropic trusts endowed by members of the Tata family. The Tata Group is perceived to be Indias best-known global brand within and outside the country as per The Associated Chambers of Commerce and Industry of India survey. The 2009, annual survey by the Reputation Institute ranked Tata Group as the 11th most reputable company in the world. The survey included 600 global companies. The Tata Group has helped establish and finance numerous quality researches, educational and cultural institutes in India. The group was awarded the Carnegie Medal of Philanthropy in 2007 in recognition of its long history of philanthropic activities. HISTORY The Tata Group was founded as a private trading firm in 1868 by entrepreneur and philanthropist Jamsetji Nusserwanji Tata. In 1902 the group incorporated the Indian Hotels Company to commission the Taj Mahal Palace Tower, the first luxury hotel in India, which opened the following year. After Jamsetji’s death in 1904, his son Sir Dorab Tata took over as chair of the Tata Group. Under Dorab’s leadership the group quickly diversified, venturing into a vast array of new industries, including steel (1907), electricity (1910), education (1911), consumer goods (1917), and aviation (1932). Following Dorab’s death in 1932, Sir Nowroji Saklatwala became the group’s chair. Six years later Jehangir Ratanji Dadabhoy Tata (J.R.D.) took over the position. His continued expansion of the company into new sectors—such as chemicals (1939), technology (1945), cosmetics (1952), marketing, engineering, and manufacturing (1954), tea (1962), and software services (1968)—earned Tata Group international recognition. In 1945 Tata Group established the Tata Engineering and Locomotive Company (TELCO) to manufacture engineering and locomotive products; it was renamed Tata Motors in 2003. In 1991 J.R.D.’s nephew, Indian business mogul Ratan Naval Tata, succeeded him as chairman of the Tata Group. Upon assuming leadership of the conglomerate, Ratan aggressively sought to expand it, and increasingly he focused on globalizing its businesses. In 2000 the group acquired London-based Tetley Tea, and in 2004 it purchased the truck-manufacturing operations of South Korea’s Daewoo Motors. In 2001 Tata Group partnered with American International Group, Inc. (AIG) to create the insurance company Tata-AIG. List of Tata Group Chairmans * Jamsetji Tata (1887–1904) * Dorabji Tata (1904–1932) * Nowroji Saklatwala (1932–1938) * J. R. D. Tata (1938–1991) * Ratan Tata (1991–2012) * Cyrus Mistry (2012–present) The Tata Group has donated a Rs. 220 crore ($50 million) to the  prestigious Harvard Business School (HBS) to build an academic and a residential building on the institute’s campus in Boston, Massachusetts. The new building will be called the Tata Hall and used for the institute’s executive education programmes. The amount is the largest from an international donor in the business schools 102-year-old existence. The recent The Brand Trust Report 2011 has ranked TATA as the second most trusted brands of India. In a 2011 investor poll conducted by equity research firm Equitymaster, TATA Group was voted as the most trustworthy among the Indian corporate houses. Over 61% of the respondents showed their confidence in the Tata Group. The Tata Group retained its Most Trustworthy status in the 2012 edition of the poll. One Tata project that brought together Tata Group companies (TCS, Titan Industries and Tata Chemicals) was developing a compact, in-home water-purification dev ice. It was called Tata swach which means â€Å"clean† in Hindi and would cost less than 1000 rupees (US $21). The idea of Tata swach was thought of from the 2004 tsunami in the Indian Ocean, which left thousands of people without clean drinking water. This device has filters that last about a year long for a family of five. It is a low-cost product available for people who have no access to safe drinking water in their homes. The advantage of this device is that it does not require the use of electricity. TCS also designed and donated an innovative software package that teaches illiterate adults how to read in 40 hours. â€Å"The children of the people who have been through our literacy program are all in school,† says Pankaj Baliga, global head of corporate social responsibility for TCS. In 1912, Tata Group expanded their CEO’s concept of community philanthropy to be included in the workplace. They instituted an eight-hour workday, before any other company in the world. In 1917, they recommended a medical-services policy for Tata employees. The company would be among the first worldwide to organise modern pension systems, workers’ compensation, maternity benefits, and profit-sharing plans. Trusts created by Tata Group control 65.8% of company shares, so it can be said that about 66% of the profits of Tata Group go to charity. The charitable trusts of Tata Group fund a variety of projects, for example the Tata Swach and the TCS project. They founded and still support such cherished institutions as the Indian Institute of Science, Tata Institute of Fundamental Research, the National Centre for the Performing Arts and the Tata Memorial Hospital. Each Tata Group company channels more than 4 percent of its operating income to the trusts and every generation of Tata family members has left a larger portion of its profit to them. After the Mumbai attacks, Salaries of then heavily attacked Taj Hotel employees were paid despite the hotel being closed for reconstruction. About 1600 employees were provided food, water, sanitation and first aid through employee outreach centres. Ratan Tata personally visited families of all the employees that were affected. The employee’s relatives were flown to Mumbai from outside areas and were all accommodated for 3 weeks. Tata also covered compensation for railway employees, police staff, and pedestrians. The market vendors and shop owners were given care and assistance after the attacks. A psychiatric institution was established with the Tata Group of Social Science to counsel those who were affected from the attacks and needed help. Tata also granted the education of 46 children of the victims of the terrorist attacks. Tata DoCoMo TATA DOCOMO is an cellular service provider on the GSM,CDMA and platform-arising out of the strategic joint venture between Tata Teleservices (subsidiary of Indian conglomerate Tata Group) and Japanese telecom giant NTT Docomo (subsidiary of Nippon Telegraph and Telephone) in November 2008. It is the countrys sixth largest operator in terms of subscribers (including both GSM and CDMA. TATA DOCOMO is part of the Indian conglomerate Tata Group. The company received licenses to operate GSM services in nineteen telecom circles and was allotted spectrum in eighteen of these circles and launched GSM services on 24 June 2009. It began operations first in South India and currently operates GSM services in eighteen of twenty two telecom circles. It has licences to operate in Delhi but has not been allocated spectrum from the Government. Docomo provides services throughout India. Tata DOCOMO offers both prepaid and postpaid cellular phone services. It has become very popular with its one second pulse especially in semi-urban and rural areas.[citation needed] On 5 November 2010, Tata DOCOMO became the first private sector telecom company  to launch 3G services in India. Tata DOCOMO had about 42.34 million users at the end of December 2010. TATA DOCOMO MARKERT SEGMENTATION: Tata DoCoMo divided the market into smaller segments with distinct needs, characteristics and behavior with separate marketing strategies. TATA DoCoMo used the Demographic segmentation firstly to introduce the new brand keeping an eye on mid and higher end of the Indian consumers. They chose Indian youth as their primary target and started occupying the space in young Indian minds by connecting with them at various levels and through multiple channels The rationale behind this choice were 1. Tata Docomo intended to generate most of its future revenues through its differentiated content based and value added services, which is not so much relevant for low end consumers who are more price sensitive than mid and high end consumers 2. Indian telecom market was soon expecting 3G licenses. This would mean a huge potential for content based and value added services in the near future. Mid and higher end young consumers will be the early adopters of these services as they are more adaptable to change, are dynamic and willing to try new things. 3. They wanted to connect to opinion makers, and Indian youth would be the best fit to that profile. 4. Indian telecom market was soon expecting Mobile Number Portability (MNP). This would mean a potential of switching of telecom vendors by Indian consumers. And targeting the opinion makers would mean an aspiration build up in masses to switch to the brand that is most admired. 5. Tata teleservices has its CDMA offering which already caters to mass market in India. Hence there was no specific need to address this segment. TATA DOCOMO MARKERT TARGETING: * TATA DoCoMo is offering series of differentiated products to their respective markets. * Home calling cards for the family of those professionals who work abroad. * Cheap SMS facility for youth. * Facilities for circle users. Tata Docomo rolls out a marketing campaigns platform over cloud, Hosted Campaign Manager (HCM) service for its Enterprise and SME customers. This service is offered in 16 circles namely Hyderabad, Karnataka, Mumbai Maharashtra, Kerala, UPW, Punjab, Haryana, Gujarat, Rajasthan, Madhya Pradesh, Tamil Nadu, Kolkata and West Bengal, Orissa, Bihar and UP East. Aggregators, FMCG, service industry, media and banking insurance companies, outsourcing companies, advertisement agencies and campaign event management companies can get its advantage to the fullest. Through voice blast feature, customers can send a prerecorded message to thousands of phones from a targeted, DND scrubbed dialing list. This solution enables one to conduct effective communication anywhere across the PSTN cloud at blazing speed, said a press note. Tata Docomos Hosted Campaign Management enables customers to reach out to larger target audience, more frequently, at affordable costs without any infrastructure to run th e outbound processes. Differentiation It used tariff plans to differentiate itself from other major players like Vodafone, Airtel and Idea in the GSM category. It has cheaper rates than any other CDMA service provider and the added advantage is that unlike CDMA, a different handset is not required. Pulse rate of per second, where all other services used one minute gave TATA DOCOMO the first mover advantage. Also, services offered were customised as per subscribers. TATA DOCOMO has unveiled a portfolio of Value-Added Services that has reinvented mobile telephony in India. It offers products and services like diet SMS, Free VoiceMail, Timed SMS Service, Missed Call Alerts, Call-me Tunes, etc. All of them are customized to liberate and refresh the subscribers. Brand Positioning TATA DOCOMO has positioned itself as a â€Å"value for money† brand. The first move on this front was to cut through the clutter and redefine the entire pricing paradigm. In the clutter of confusing service providers, TATA DOCOMO is positioned as the country’s most transparent, innovative and liberating telecom brand. * Tata Docomo wanted to create an identity for themselves in the mind of the youth. They realized that their brand should do the  following * Familiarity – they need to create familiarity for the brand in the mind of their target i.e. Indian youth. Youth should always be able to recognize the brand ‘logo’ and its value proposition. In fact, Indian youth should be more than willing to identify themselves with the brand in society * Relationship –They need to associate themselves with attributes like transparent, simple and innovative brand in the mind of their target customers. And over the term of their relationship with their customers, they should be consistent to these attributes in every interaction. * Experience – They need to ensure that customer gets consistent message and promise irrespective of which channel he chooses to interact with the brand. Brand’s communication, new offerings and actions should consistent to its promise to the customers * Trust – They need to stand up to probity in public life and social dealings to be perceived as socially and culturally compatible brand and thereby gain trust of the society. In the already cluttered Indian telecom market, Tata Docomo positioned itself as one of the country’s newest and most-exciting GSM telecom services company that provides value for money and can be easily identified with the attributes as transparency, simplicity and innovation. 1. Positioning based on value for money – Complex pricing mechanisms and processes were used by Indian telecom players. These were not easily understood by consumers and they found difficult to choose the best plans for them. Tata Docomo launched its products with ‘Pay what you use’ policy which were attractive for customers. 2. Positioning based on technology – 3G service and Number Portability were soon to be launched in India. And Tata Docomo leveraging its partnership with NTT Docomo positioned itself as a provider ready to provide 3G services in India. Telecom customers are not really happy with their existing service providers. According to Nielsen Mobile Consumer Insights ‘Close to one in five (18%) of Indian mobile customers said that they would change their operator if they have the ability to retain their number’. It was good enough reason to attract customers who are looking for a better provider. 3. Positioning based on innovative ways – Tata Docomo positioned itself based on its ‘Do the New’ promise. It introduced multiple innovative offerings like ‘Buddy Net’, ‘Diet SMS’, ‘Pay per site’, ‘Pay per second’ etc. To establish their brand equity in Indian telecom industry, Tata Docomo started with their branding activities. Brand/product/company The Tata DOCOMO brand is the 10th entrant in the crowded Indian telecom market which was already ruled by established brands such as Airtel, Reliance, and Vodafone. Despite the stiff competition the company made a dent in the telecom market due to an innovative marketing strategy. In a short span of time the company has been able to differentiate and distinguish itself from the other brands and own a distinct consumer mind space. The company has brought disruptive innovation to the market not only through it products and services but also through unique marketing initiatives that have captured the minds of the consumers. As it stands today, Tata DOCOMO is the fastest growing brand in terms of market share. We (project team) chose to study and analyze the Tata DOCOMO brand due to its uniqueness and the success of its marketing strategy. For consumers, the Tata DOCOMO brand offers a host of differentiated services. Tata DOCOMO boasts the following benefits to consumers on its official website. * We are the fastest growing young telecom brand in the country; we never stop innovating and thinking out of the box. With us every day is new. * We dont need creams to be fair, its in our blood. With us you will get honesty, frankness, transparency. Say hello to the most transparent plans, a world-class network responsive customer care. * We are the first private operator to launch 3G in partnership with the world leader in 3G, NTT DOCOMO, Japan. * We redefined competition with our pay per second tariffs and decided to let the good news spread, therefore we introduced pay per second on STD ISD. You can call USA and Canada @1p/sec. * Keeping up with our mantra of doing the new we have made roaming affordable to the common man by extending the pay per second offers on roaming anywhere in India on our network. * We dont bully you to take what you dont need. And thats why; we have pay per site, that lets you pay only for the site(s) you love @Rs.10 per site per month. * We never ever ask you to count your friends. With BuddyNet you can bond with the whole world @1p/6sec On-Net. Be ready! * We dont decide for you, you decide your own pick from our daily, weekly or monthly packs of Talk-time, GPRS, music, cricket updates, night calling etc. starting at Rs.2. * Why should anyone else decide what song you should listen to when you call someone? With My Song hear your song when you call. * We completely believe why you should pay  for whats not your fault, thats why with us you get free Missed Call alerts in case you miss a call when you are not in coverage area or your phone is switched off. * Fun in limit is no fun. With us you can download unlimited Call-Me tune @Rs.10 per week. * We dont believe in making you pay for reaching out to us. Call our toll free customer care number anytime. * When we say you are important we mean every single word of it. So why should you wait, have direct access to the customer care executive by pressing 9 anytime during the call. * We are all ears. You can call us or online Live Chat with us, anytime. And guess what, you can access your hometown call center even when out of town. Product line TATA Docomo launched many products in the ‘Diet’ product line aimed at reducing the cost for the customer. Following products were launched ï‚ · Diet SMS Its custom made for those who are allergic to typing long. In this service, each SMS merely costs you 1 paisa per character, up to a maximum of 15 characters. And user is not charged for the spaces. ï‚ · Diet Postpay Plans – It offers refreshingly different options to postpaid users. They get opportunity to make their own plans by choosing the service they use most frequently, be it Local, STD or SMS. And to make their own plans they have more than 100 options to choose from. NEW PRODUCT DEVELOPMENT IDEA GENERATION Tata group of industries want to introduce their products in almost every field of life. With invention of mobile phone services world become a global village. Increasing number of mobile users attract TATA group of industries to introduce their product in mobile phone services. The board of directors of TATA gets the idea for mobile service operator by its own employees who were using other mobile operators. They think about to bring their own technology or to share any existing company through which they communicate with other employees and officials. IDEA SCREANING: From too many ideas the TATA group selected one to create a telecom company with the experience of any existing company. They decided to introduce a new mobile operator company with the partnership of Japanese telecom giant NTT  Docomo and launch TATA DoCoMo in India. CONCEPT DEVELOPMENT TESTING: The Tata DOCOMO (DO Communication over mobile) brand stands for â€Å"Do†ing things that you want to do. The Tata DOCOMO brand is all about co-creation and user participation. The youth brand that Tata DOCOMO set out to build has been successfully created in the digital space through a balanced mix of design, innovation, technology and engagement. The brand’s main mantra â€Å"Do the new† is a concept that prompts every citizen to do something new, even if it’s a small thing. This concept aligns with the company’s products and services, many of which are new to the market. TATA has good reputation in all over the India. They make a questioner to ask people about new telecom service and when they started their transmission people show positive response towards the product. MARKETING STRATEGY DEVELOPMENT: Being the tenth entrant in the already competitive telecom market, it was difficult for Tata Docomo to differentiate themselves from the existing service providers. Tata was already a well-known household brand name in India, however Docomo was hardly known to Indian masses and hence there was a need to establish the Docomo brand. They wanted to create an identity for ‘Tata Docomo’ which customers would love and trust. Tata Docomo has a vision to be the most loved teleservices brand in India. And their marketing research revealed that their service offering should be centered on transparency, simplicity and relevant ‘life centric’ innovation to achieve this. They found that they should connect to the opinion makers of the society and create brand attraction among Indian masses. This focused approach can give them visibility in highly competitive market. Tata DoCoMo adopted disruptive innovation as a market penetration strategy. This was required to enter the Indian telecom market which had dominant players such Airtel and Vodafone. To capture market, Tata DoCoMo offered services that were unlike anything the consumers had experienced before. The per second tariff also changed the rules of the game by forcing existing service providers to lower their tariffs and also set a benchmark for new entrants such as MTS who now offer similar tariffs. This allowed Tata DoCoMo to capture market quickly. Having penetrated the market successfully, Tata DoCoMo now competes not only on the basis of price but also with value added  services. BUSINESS ANALYSIS: After the market strategy development the TATA group make a telecom operators business analysis. Their Cost, sales, profits and other business routines. They study the Airtel and Vodafone which were already existing very strong telecom operators in the market. PRODUCT DEVELOPMENT: When TATA group analyzed the other telecom operators business they satisfied with the profit margins and finally started to capture all the India and install their transmission equipment in all the major cities. When transmission equipment installed then TATA start to furnish customer offices in targeted areas and started their services. TEST MARKETING: Finally TATA DoCoMo introduced in market initially. The customer gave positive response and highly like this service in the market. And its first testing sales are too fast and people demanded it and admire it due to its brand name. COMMERCIALIZATION: TATA DoCoMo after first introduction in the market started their full commercialization in market in a very small time they got maximum market share. To bring in the knowledge of people about this new service of DoCoMo they used different channels like TV, newspapers, radio, brushers, magazines, etc.

A Comparison of Hawthornes Works :: essays papers

A Comparison of Hawthornes Works A Comparison of Hawthorne's Works In both of Hawthorne's short stories and The Scarlet Letter, the author uses distinct symbolisms that have more than one meaning. In The Scarlet Letter, the red rose bush and the weeds located at the entrance of the prison symbolize both good and evil. Throughout the novel, the rose bush represents Pearl, and how good things can come out of bad experiences. Hawthorne suggests the red rose as being "some sweet moral blossom", and represents Hester's relationship as a love both good and bad. Also in The Scarlet Letter, the letter "A" symbolizes more than one thing. The first and clearest form of the letter is that of "Adultery". It is apparent that Hester is guilty of cheating on her husband when she surfaces from the prison with a three-month-old-child in her arms, while her husband has been away for two years. The second form that it takes is "Angel." When Governor Winthrop passes away, a giant "A" appears in the sky. People from the church feel that, "For as our good Govern or Winthrop was made an angel this past night, it was doubtless held fit that there should be some notice thereof!" The final form that the scarlet letter take is "Able." Hester helped the people of the town so unselfishly that Hawthorne wrote that because such helpfulness was found in her, "The people refused to interpret the scarlet "A" by its original significance". They said that it meant Able; "So strong was Hester Prynne, with a woman's strength." While the letter "A" is a most complex and misunderstood symbol, Pearl is even more so. Throughout the story, she develops into a dynamic symbol - one that is always changing. God's treatment of Hester for her sin was quite different than just a physical token: He gave Hester the punishment of bearing a very unique child which she named Pearl. This punishment handed down from God was a constant mental and physical reminder to Hester of what she had done wrong, and she could not escape it. In this aspect, Pearl symbolized God's way of punishing Hester for adultery. In Hawthorne's short stories, The Minister's Black Veil, in particular, the black veil worn by the minister suggests more than one meaning. It shows sin, darkness, concealment, and death all in one.

Love Conquers All

Love conquers all, let us too surrender to love. † Love could be described as insanity and outrageous to those who know it or even despise it. Love conquers all. If the obstacles be physical, which we cannot change ourselves, then our minds will mold as we see fit, even if it means going insane. Love conquers all because, being only one true love, it has no conditions. After getting a taste of love we will stray, only to come back for more, for it's what our souls yearn for. Thus, conquering the obstacles and abilities Of life.Love conquers the views of society. During the Civil Rights Movement, the â€Å"Blacks† or African-American people were being discriminated in America and other countries, it became obvious to a lot of African-Americans that violence against violence was getting them no where. Blacks loved their families, friends, countries, and white people. They were going to stand up for their rights as humans, but to do this they had to make obvious what the wh ites were doing to the blacks. African-Americans let themselves be beat and murdered. They protested by not going to places they were allowed or/and ongoing to places they were ‘t allowed to go to.It took a while, and it still goes on today, but the labels and views of society have been ever so more lifted off their shoulders. Love conquers all, including time. In the movie Maleficent, the fairy whom had lost her wings to her childhood friend and romantic lover, had cursed his newborn baby girl as revenge. After taking care of the baby girl, Aurora, from a distance, Maleficent thought she hated this child. As the girl grew, Maleficent grew in her love for Aurora. Finally, when the curse had taken place, Maleficent knew what she had done long ago now affected her and she devastated by this.When all hope seemed lost, she herself had lifted the curse from Aurora because of her sincerity of repentance and love for Aurora. At first Maleficent had thought there was no such love with out conditions, but even though it took a long period of time she still learned there was such a thing and became a happy fairy with her wings once again. Love conquers all, even the forces of nature and disease. Most of these may seem impossible to a lot of people. Jesus, the Son of God, had done lots of oracles. But He said, â€Å"Your faith has saved you. † Love comes with great faith in God.Jesus had died for our sins because of His great love for us and because he is Love. At the Last Supper a miracle occurred done by Jesus. He turned wine into His Blood and bread into His Body and said, â€Å"DO this in remembrance of me. † Thus, Catholics go to mass and relive this miracle of salvation. There have been times when the Blood or/and Body of Christ has been stolen and found in later years. When found, research had been done on the Blood or/and Body of Christ and concluded in astounding results. There was actual blood and body pieces still intact that described a tor tured male just as Jesus had been tortured.There have been people who have prayed to God through the intersection of Mary by praying the Rosary. Catholics and Non-Catholics, have prayed for others who have had a disease, for example cancer, to be cured. Sometimes their prayers weren't answered overnight or at all but these people had faith in God and dedicated themselves to the praying the Rosary. Their sincerity and faith took a toll and their prayers answered, the cancers cured, and as mom response from Mary, the people could smell roses eater their prayers had been answered or even if they weren't answered.Love conquers all. Whether it be the views of society, time, the forces of nature, diseases, and-ourselves. But, we must understand that suffering is part of love as long as we roam this earth. All of us have tried to avoid suffering. Has it not become obvious that our love is strongest at what seems the most difficult times? God refines us like silver in the fire Of our suffer ings. Fall in love with God and love will truly conquer all.