Fashion And Fashion - 1557 Words

For many years people have been putting some message in the type of clothing they wore, people started wanting to stand out from the big crowds and be different from other people, changing the way they use their clothes, giving a personal touch, trying to stand out from the common way that people were used to wear it. Fashion can be defined as a constantly changing trend, it is necessary to recognize that at the present moment fashion has a deeper influence on peoples life, is not only anymore something to cover our self, fashion nowadays show some part of peoples personality and tell to other people who they are. People can decide in which way want to be perceive, showing that fashion posses more than just frivolous reasons for its†¦show more content†¦The message that clothing contains is basically a way of nonverbal communication, all of this means that in this new era, people not just wear close to follow a social condition that is to be cover, it is also a way to show people how important is for each of us to be well presented. Clothes have an immense impact on the perception of people and on the perception of the person who is wearing it, a suit can make a person feel more confident which eventually will change even the gestures and the manner of talking of the person or for instan ce wearing jeans after a suit may change the conduct of a person to a very liberal one (Hollander, 2002) The perception of people around can be very predictable in terms of their reaction on a person wearing this or that style of clothing. Fashion is one of the most powerful means of communication, which sometimes may play a vital role in the life of a person. Therefore fashion may not only carry a message. This can be simply proved by analyzing the reaction of the people on the street on people wearing different types of clothing. The preference is always given to people dressed in a conventional way, with this Im not sayingShow MoreRelatedFashion Styles Of The Fashion Essay1326 Words   |  6 PagesWhen people think of fashion, no one thinks about all the genres that come with fashion from the clothing to the designers, fashion has many genres. One genre, in general, is style. Some may call themselves grunge or preppy. There are many fashion genres that people wear, from classic, chic, western and goth. These genres in fashion give a pathway to what people were wearing in previous y ears like for an example, the 90’s were grunge, and the 70s were bohemian. They also give people the feeling toRead MoreFashion Trends And Trends Of Fashion1017 Words   |  5 PagesFashion, a popular trend in clothes. Also, something people use to express themselves and let their creativeness come through. Every decade has a trend that people think of as soon as they think of that period in time. Trends always come back. That is why they say to never get rid of the clothes, accessories or even shoes you have now because eventually it will come back in style. Almost forty decades later fashion trends from the 80’s and many other decades are making a comeback. The 80’s decadeRead MoreFashion Is A Fashion For Last 75years1378 Words   |  6 PagesFashion is a manner and style especially clothes, shoes, makeup and hairstyle. When I came from my home country, I have not much knowledge about fashion, and even do not know more about fashion brand. I was learning fr om technology, school and start follows American fashion. In eighteen century, people were also very fashionable as we are mostly seeing in the old films and pictures. The fashion was started from Europe and England because on that time Kings and Queens were fashionable and spendsRead MoreFashion Icon Fashion Leader2928 Words   |  12 Pagesthe two terms â€Å"fashion icon† â€Å"fashion leader† in the past decade while these two new words appear frequently in the fashion world today. However, it seems that these have their own significance and concept in two different cultural perspectives. The propose of this research is to answer the question what does the â€Å"fashion icon† â€Å"fashion leader† mean respectively in U.K. and China and what causes the difference understanding of it, which may influence the development of the fashion world in theRead MoreFast Fashion On The Fashion Industry1148 Words   |  5 PagesThe popularity of cheap and fa shionable clothing has been on the rise since the introduction of fast fashion to major clothing companies. The fashion world has become one of the dominating parts of consumer culture. However, the affordable clothing movement, in addition to the fast-paced garment work, has affected more than just our wallets. Advancement of new practices and clothing availability have contributed to many garment factories and businesses for clothing manufacturing. Nonetheless, itRead MoreFashion s Influence On Fashion2061 Words   |  9 Pagesbe thought of as a category of art. Fashion is a form of art, artists everyday are creating works that they feel people will wear and like. Fashion is a huge industry with thousands of designers that makes billions of dollars per year. Whether people realize it or not, every single person has a sense of style and has their own taste in clothing. With fashion there are different genres ranging from chic to bohemian to sporty. Along with different genres of f ashion, there are different genres of brandsRead MoreThe Influence of Western Fashion to Japanese Fashion1948 Words   |  8 PagesWhat is the influence of Western fashion to Japanese fashion? Submitted by: Nicole Marie~Madeleine C. Alberto III-Kagitingan General Description of the Study Japanese fashion is one of the most remarkable things about Japan. It is another dimension in itself, complete with subcultures such as the Gothic Lolita and Kogals. Many people are intrigued by how Japanese fashion developed and people all over the world try to dress up like the Japanese because in Japan, there is no such asRead MoreFashion Changes Over Time Of Fashion1269 Words   |  6 PagesFashion Changes Over Time Fashion has changed a great deal over the past years. As history changes it seems that fashion in some aspect changes with it to adapt to the era. Even today fashion continues to change as the years go on. Looking at fashion even 20 years ago we can see a difference from what we see in our everyday lives. Clothing has always been as important part of society, with evidence from the earliest human civilizations. In history, climate, religion and political factors playedRead MoreFashion And The World Of Fashion1087 Words   |  5 Pages The world of fashion is always changing and new trends are always emerging. The ways by which trends and fashion news are communicated to the public has evolved as technology advances. Before television and the internet, it was difficult for designers, photographers, and fashion brands alike to spread word about the latest in fashion to a large mass of people. With the help of modern technology, fashion has made its mark in the world by appearing on television networks, online blogs, social mediaRead MoreFashion in the 60s612 Words   |  3 Pages Fashion in the 60s The 60s were a time of change and challenge. They brought hippies, space age, folk music, and the Beatles. Womens skirts got shorter, mens hair got longer, and everyone talked about love. The 60s was characterized by the feeling that a break with the past had been achieved. Clothes, furniture, and products all looked newer, brighter, and more fun. The swinging 60s were at their height. Womens hemlines were very short. Fashion in the 60s tended to encourage exhibitionism

Racism A Historical And Social Construct - 1815 Words

Racism: A Historical and Social Construct in America â€Å"Racism is the belief that characteristics and abilities can be attributed to people simply on the basis of their race and that some racial groups are superior to others. Racism and discrimination have been used as powerful weapons encouraging fear or hatred of others in times of conflict, [or] war, the fight for civil rights, and during economic downturns† (Shah). Racism has evolved throughout the years, yet still remains pervasive and highly oppressive. We are taught at an early age that we are all created equal, however as people grow, many tend to believe otherwise. This semester, our textbook has shown us racism taking root in our country from the day Columbus arrived, well into the 1830’s, and has provided principles that are still relevant today. Throughout the years covered in our reading assignments, David Walker’s â€Å"An Appeal to the Colored Citizens of the World,† William Apess’ â€Å"An Indian’s Looking-Glass for the Whi te Man,† Christopher Columbus’ â€Å"Letter of Columbus,† and Samson Occom’s â€Å"A Short Life Narrative,† all works provide personal accounts demonstrating the growth of racism in America ranging from the years 1451 to 1829. When Christopher Columbus made his first voyage to what is now known as the Americas, an opportunity presented itself for the cultures of both Europe and the Americas to flourish. The result of his so called â€Å"discovery† was neither glorious nor heroic in the eyes of many Natives andShow MoreRelated Racism: A Historical and Social Construct in America Essay2951 Words   |  12 PagesRacism, will it ever end? The answer is probably not. The United States of America was set up on the basis of race. Even many years ago European settlers looked down upon the Native Americans as inferior. Years later in today’s modern society, racism still exists, although we may not fully realize it. Many people are not aware of how much racism still exists in our schools workforces, and anywhere else where social lives are occurring. Using our sociological imagination, we are capable of applyingRead MoreThe Works Of Richard Robbins : Global Problem And The Culture Of Capitalism1268 Wo rds   |  6 Pagesand historical references. Through reading and analyzing these works along with our class lectures it has become apparent that there is a clear relationship between these systems. Capitalism causes and enforces systems of inequality and privilege. Capitalism is able to do this through the construct of social reality, the matrix of capitalist domination: segmentation of class, gender, and race, and through the manipulation of society by capitalistic culture. To begin, the construct of social realityRead MoreEssay about Excerpt of The Morphing of Whiteness in America706 Words   |  3 Pagesrepresents the racial categorization of â€Å"white†. Vacillating between racial portrayals of â€Å"whiteness†, embodying a divergence between the fluidity of historic and social transformation and a disingenuous reflection of bigotry, disrespect, and intolerance, Duster distinguishes race as a compilation of divergent biochemical, neurological, and social identities (Duster n.d.). Cognizant of concessions shown to the â€Å"white† race, Duster denotes an inevitability to refute the moral reality of â€Å"white’ exclusivityRead MoreThe Differences Between Race And Race869 Words   |  4 Pagesexists only as a sort of construct that humans create in order to classify each other and make assumptions based upon these classifications. In many ways, this assertion holds merit. For instance, recent scientific evidence point s to numerous physiological similarities between races, and these similarities discredit the ideals of ‘scientific racism’. However, despite the new anthropological interpretation of race’s ability to deflect the principles of scientific or ‘real’ racism, this definition alsoRead MoreRacism And Racism Essay971 Words   |  4 PagesIs it racism or economics which hinders many African American communities from progressing economically in the 21st Century? This research proposal will address this question by examining the social and psychological impact caused by racism and the economic impact it’s had on the African American community. This proposal will further investigate whether the emotional scars of slavery continue to hamper African American progress or if racism is actually the cause. The economic cost of discriminationRead MoreRole of Racial Categories in the United States1599 Words   |  6 Pagesor not black enough by people with various agendas attached to their concept of black Americans. The public perception of Obama, and Obamas reaction to that perception, is interesting, because many people in America have become complacent about racism. While the 20th century was a time of significant racial conflict, in which many times oppressed groups of people were rising up against oppressors, in a wide range of political movements, the 21st century has been less vocal about racial oppressionRead MoreIs Homelessness Not Just A Problem?1714 Words   |  7 Pageschallenge to social justice. Through the tenets of the Critical Race Theory, it’s been statistically qualified and quantified that minority groups are frequently targeted and suffer from socioeconomic neglect, resulting in homelessness. The Lack of equal access to supportive political policies, as well as, economics, healthcare, mental health care, and other resources that are vital to survival. Yet this group of people continue to display resilience. It’s the civic duty of the social worker communit yRead MoreSociological Theories Of Prejudice And Racism1645 Words   |  7 PagesSociological Theories of Prejudice and Racism Functionalist theory argues for race and ethnic relations to be functional and thus supply to the melodic conduct and strength of society, racial and ethnic minorities must assimilate into that society. Assimilation is a process by which a minority becomes socially, economically, and culturally absorbed within the dominant society. The assimilation perspective assumes that to become fully fledged members of society, alternative groups must adopt as muchRead MoreA Brief Note On Social Construction Of Race Essay1378 Words   |  6 PagesSocial Construction of Race One of the social reforms that are argued to have been achieved by the contemporary society is acknowledged that all people within the society are equal irrespective of some socio-cultural differences such as race. The view that all persons are equal is ingrained in the society and supported by an array of a legal framework. One of the supporting legal frameworks is the United Nations Declaration of Human Rights, which asserts that all persons must be treated with equalityRead MoreTeaching Freedom : Education For Liberation953 Words   |  4 Pagesby giving me insight on an array of pedagogical principles in liberatory education. From citizenship schools, to freedom schools, to African-centered institution the encouragement of conscientization and collaboration led to a breaking dominate constructs and being autonomous. As I reflected on the text, I began to consider what the meaning of knowledge, what it really is and how the use of knowledge is political and powerful. The goal of liberatory education is provoke a shift in dominant paradigms

Leadership Change and Complexity-Free-Samples-Myassignmenthelp.com

Question: Discuss about the the Job of an Island Coordinator. Answer: Introduction The work of an island co ordinator is to guide the different transactions so that it becomes easy for the customers to understand about that place. The job of an island co ordinator is to provide personable, fast and friendly services to their customers. A complete experience and knowledge about the different co ordinators that will help in the lead generation, growing and the networking of the business will also be explained. In this report, the organization that has been chosen is the Vintage Maldives, that is one of the event management organization and my role as an island co ordinator in that organization will be explained. The Naifaru is the island that is situated in Maldives that is 142km from the north of their capital that is Male. Changes in the organization The company is currently going under modification in organizational level due to several challenges that coming in front. They can be summarized as bellow. Challenges The company is recently facing some major challenges in operation that are leading to change in the organizational settings. Moreover, the challenges impose higher level of risks on the event management organizations that operate in the islands. Shrinking Budgets Island coordinators are in need to come up with creative solution to deal with the shrinking budget. A better management is required for properly managing an distributing the cost utilization of the company (liverpoolchamber.org.uk, 2017). Less Money from sponsors This is a major challenge that is faced by a event management organization as it has to go through a rough negotiation with the sponsors. As operating in the island of Maldives, the crowd is comparatively low than the mainland which cause the sponsors to clear less budget for the organization. Technology On to the fact, the increasing developments that are ongoing in the technological field are changing the face of event management organization. Some of them can be identified and directly linked with the organization under study. Increased activity on the audiences in social media makes it absolute necessary for the event management team to update themselves in the technological ground and enter the social media for promotions. The online mobile app is becoming the new face of even organizations. Hence, it requires becoming mobile friendly so that the audience can peek a look any time to their nearby events. Ticket selling via online is also a necessity now a day to cope up in the field (forbes.com, 2017). Security As an island coordinating organization, first and foremost importance has to be given on the security aspect of the events. There are various accidents that occurred in past that poses threat for the organization. Increased Government Regulation Due to the rate of accidents that occurs in the events in the island, the government of Maldives is setting strict laws on the coordinating organizations which are making it difficult for them to operate. Changes in the Organization To face the challenges as mentioned above, the organization needed some modification to operate and make profit out of it. Hence, modification has been made on two important grounds. They are as follows. Integration of Social media As the technology is an inseparable part of daily life, it was wise for the management of the organization to enter the social media to attract more audience (Jeske and Shultz 2016). The management decided to implement a department in the organization that will operate in the social media. Their job will be to update the information of the events, receiving and answering the feedback of the customers, tracking online sell and maintain the presence of the company in the social media. It will in turn help the company to create its social and corporate value to both customers and sponsors (Laroche, Habibi and Richard 2013). More the company maintains their presence in social medial, more the chances of gaining sponsorship and audience. This directly changed the model and brought modification in the managerial level (Aral, Dellarocas and Godes 2013). Modification in security Second change that took place in the organization is the tightening up the security while keeping the privacy of the customers in mind. The security team has been modified that will keep track of the customers who are attending the events on the island. The Baywatch team became wider in the process that will help to keep track of the audiences. The security policy of the company is modified in accordance with the situation. The policy clearly marks the responsibility of the customers for obtaining their own safety. A transparent Terms and Conditions is placed in front of the customers to satisfy the governmental regulations without hampering the operation of the organization (Baskerville, Spagnoletti and Kim 2014). Critical evaluation A critical change has been based on the organizations that are the Vintage Maldives in this case and it will be evaluated keeping the behavioral theory in mind. In this case, the job role of the island co ordinator is to make some of the limitations that have a controversial issue even. The behavioral theory will help in controlling the different research settings, which in this case is the island co ordinator. The frequency of the behavior needs to be measured so that even without consideration the intensity of the implication should include the length and the quality. This is then considered as the statement that reflects the quality vs. quantity debate. As per (Parris and Peachey 2013), there is a psychoanalytic perspective that most of the behaviors of the research workers should make a follow up, which they do not as the co ordinators. Often the theory of the behaviorism is that the people ignore the insight of the people so that the self awareness and their relationships are th ose things that matters the most. The outcomes are that the behavioral treatment can only be short and do not last long. There is a need to refuse the statement that has been referred by the long term benefits of the behavioral treatment that might take the turn in the different verbal communications (Dinh et al. 2014). This might be a long term development of the various social skills that is also considered as those of the autism. Change management There are various management theories that are based primarily on the substantive main body as an island operator. The positioning main body of the changes will eventually be illustrating on the positioning and the relationship on the various changes that is required in this organization. The Lewins Freeze phase model is one of those developed forms that involve the various static states from one state of activity to another status quo. There are various stages of managing the practices one is the unfreezing, refreezing and the changing. Unfreeze: There is a need for preparing the change in a good procedure that is required in the Vintage Maldives that is an event management organization. There is a need to make these changes as a crucial part of the organization that is important as well. There is a need to make the people feel in an existing way that there is a need for change that will be to their ultimate benefit. There is a need to add thee step that is core and has a reexamining part. Change: It will definitely take time for the customers to adapt and consider those changes. There is a need to make the people feel and embrace those changes that are ultimately for their benefit. Reassuring the different stages of the leadership requires the various aspects that not only steer towards the right direction but helps in making the process easy. The implementation of these changes that is required to be made is that improving the security zones, making a clear view of their safety measures. Refreeze: This means that the organization needs to become more stable in its own field again, when the customers have embraced those changes. This is why the term has been named as refreeze. This is the reason the process needs to start back to their normal routine and their pace. The changes that was not there in that organization has been made implemented now and the customers are happy with it as it involves their safety measures. Fig 1: Lewins Freeze phase model (Source: Cummings, Bridgman and Brown 2016) Through this job as an island, co ordinator there is a need to explain the different forms of learning. Learning has no end so there is a need to explain the different languages and the cite seeing that has several dos and the do nots. There is a need to explain the different issues that can be faced through the complex issues of the behavioral language. There is a need to explain the different types of the modeling and their reinforcement (Northouse 2014). The various underlying causes and the treatment symptoms have to be well discussed with the issues of the behaviorism. Various symptoms have a relief that needs to be well treated. The responsibility of the island co ordinator to make sure all the safety rules and the regulations are followed and he has the supreme authority to control them. no empirical evidences. It has been chosen so that helps it helps in the substitution of the treated ones, while making and conditions changed. Personal Reflection I obtained the first hand experience of the change that underwent in the organization. The challenges were becoming more and more intolerable for the company and the changes were required in order to continue their operation. The changes in the social media were of absolute necessity for the company as per my opinion. Though it increases the cost expenses of the company to hire a new group of people to handle their activity in the social media and look after their online transaction, it will in turn increase their revenue generation that will result in increasing profit. It represents the good leadership of the management for taking right decision for the company. Another change that took place in the organization is the security. Their security management was transformed due to the government pressure. The workshop held by the Ministry of Maldives on 24th May 2017 strictly outlines the development required in the policies of the tourism and event management of the country (tourism.g ov.mv, 2017). Moreover, different accidents occur in the beach which is handled by the security and management team. The accident that occurred in recent time led to controversy, as the intensity of the issue was well above the danger level. A group of young audience left the concert early went for boating in the remote side of the island without informing the authority. The group went missing which spread panic in the other audiences of the concert. A search operation was initiated which found the group in another deserted island of Maldives. The report confirmed that they lost the control of the boat in the high tide and resulted into crash in that island. This incident placed a deep impact, which forced the organization to modify their security team and bring considerably change their security policy. Improvement of the practice There was once an accident that occurred in the Naifaru island in Maldives, where the security of the tourists was questioned. Therefore, here I being the island co ordiantor it is my sole responsibility to make the tourists land in a safe place and their safety will be my first duty. I would like to ensure that there are no more accidents occurring in the island and my tourists can enjoy the place without being harmed. The few attractions of this place is the scuba diving that means the tourists will dive under water and there is a need to make sure that they do not drown. The few improvements that I would like to ensure, as an island co ordinator is that no one should be allowed to dive being drunk. A test will be held that will ensure that the person is drunk and then only he will be allowed to dive orelse not (Tourish 2014). This will be made as a safety precaution so that the safety measures of the people is kept in mind. There is a need to make these rules followed so that the people safety measures are met. This will be the first initiatives that I will take as an island co ordinator. People will be allowed to drink on the beach but will not be allowed to swim or avail any water transport if he is found excessively high. These few things need to be kept in mind. I will make these laws and make a complete arrangement so that the people follow my rules and the regulations and there is no case of any accident. There is a need to make these rules implemented in pen and paper. These few things need to be kept in mind and I will implement it after I become an island co ordinator. Conclusion From the above report, it can be concluded that the major factors regarding the implementations as an island co ordinator has been explained. There is a need for major improvements so that the work can be enjoyed as well as the safety measures can also be fulfilled from the customers point of view. The different change management theory has been applied in this paper that will eventually be implemented by the Vintage Maldives, an event organizational company to make it to their top. References Antonakis, J. and House, R.J., 2013. The full-range leadership theory: The way forward. In Transformational and Charismatic Leadership: The Road Ahead 10th Anniversary Edition (pp. 3-33). Emerald Group Publishing Limited. Aral, S., Dellarocas, C. and Godes, D., 2013. Introduction to the special issuesocial media and business transformation: a framework for research. Information Systems Research, 24(1), pp.3-13. Baskerville, R., Spagnoletti, P. and Kim, J., 2014. Incident-centered information security: Managing a strategic balance between prevention and response. Information Management, 51(1), pp.138-151. Cummings, S., Bridgman, T. and Brown, K.G., 2016. Unfreezing change as three steps: Rethinking Kurt Lewins legacy for change management. human relations, 69(1), pp.33-60. Dinh, J.E., Lord, R.G., Gardner, W.L., Meuser, J.D., Liden, R.C. and Hu, J., 2014. Leadership theory and research in the new millennium: Current theoretical trends and changing perspectives. The Leadership Quarterly, 25(1), pp.36-62. forbes.com. (2017). challenegs. [online] Available at: https://www.forbes.com/sites/edmundingham/2014/12/10/who-are-the-major-players-disrupting-the-events-industry/#53be1d991b7c [Accessed 23 Aug. 2017]. Jeske, D. and Shultz, K.S., 2016. Using social media content for screening in recruitment and selection: pros and cons. Work, employment and society, 30(3), pp.535-546. Laroche, M., Habibi, M.R. and Richard, M.O., 2013. To be or not to be in social media: How brand loyalty is affected by social media?. International Journal of Information Management, 33(1), pp.76-82. liverpoolchamber.org.uk. (2017). Challenges faced by event organisers. [online] Available at: https://www.liverpoolchamber.org.uk/article.aspx/show/2321 [Accessed 23 Aug. 2017]. Northouse, P.G., 2015. Leadership: Theory and practice. Sage publications. Parris, D.L. and Peachey, J.W., 2013. A systematic literature review of servant leadership theory in organizational contexts. Journal of business ethics, 113(3), pp.377-393. Tourish, D., 2014. Leadership, more or less? A processual, communication perspective on the role of agency in leadership theory. Leadership, 10(1), pp.79-98. tourism.gov.mv. (2017). Workshop. [online] Available at: https://www.tourism.gov.mv/11445/tourism-sector-security-enhancement-workshop-2017/ [Accessed 23 Aug. 2017].

The Chick-fil-A Essay Example

The Chick-fil-A Paper Chick-fil-A’s unique corporate strategy has been embedded in the company since the first store opened in 1967. The Chick-fil-A chain itself is a product of related diversification, born from a single, southern family restaurant. In 1946, founders Ben and Truett Cathy had opened a restaurant called The Dwarf House in Hapeville, Georgia. The restaurant ran successfully and after Ben was killed in a plane crash, Truett was the sole owner. Truett went on to open two more Dwarf House restaurants, where he created and served his first fried chicken filet sandwich. This became the prototype Chick-fil-A sandwich that we know today and soon began to outsell their famous hamburgers on the Dwarf House menu. In 1963, Cathy patented the name Chick-fil-A, incorporated the company and began to sell the sandwich to other restaurants. Worried that a larger chain would take his chicken sandwich idea, Truett Cathy opened the first Chick-fil-A restaurant in 1967. By 1974, there were 21 Chick-fil-A stores in Geogia and the Carolinas alone and each reflected the same four basic tenets. First of all, the company would grow not by selling franchises, but forming joint ventures with independent operators. This guarantees quality, supervision and motivation of partnership. Second, stores will be operated only in major shopping malls. Obviously this tenet was eventually abandoned, but at the time shopping malls provided the perfect atmosphere for a Chick-fil-A store. This minimized capital cost per store and maximized exposure to customers, as malls were becoming increasingly popular at this time. Third, financing would come not thru debt, but primarily from the company’s own profits. We will write a custom essay sample on The Chick-fil-A specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Chick-fil-A specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Chick-fil-A specifically for you FOR ONLY $16.38 $13.9/page Hire Writer This allowed Cathy to keep ownership control and run the business in accordance with his own personal principals. This also forced the firm to be more aware of profits and prohibited the chain from growing too quickly, avoiding the risk of losing operating and quality controls. Chick-fil-A began to grow for growth’s sake, not just for profit. Lastly, and most importantly, the chief emphasis will be on the people. This refers to both the customers and the employees of Chick-fil-A. These tenets have become the core competencies of the company, placing emphasis on what is best for the company and its customers. Not venturing too far from their roots, the only diversification strategy Chick-fil-A has implemented since the opening of its first store has been the creation of Truette’s Grill. Truette’s Grill opened in 1996 as a 50’s diner themed restaurant, which features the full Chick-fil-A menu as well as items from the original Dwarf Grill restaurant. Truette’s Grill is located exclusively in Gerogia and opened its third restaurant in 2006. A huge part of their corporate strategy is the way they create the joint ventures with their independent operators. Rather than selling franchises the firm seeks out individuals, often from within the organization, to become an operator. Once approved, the operator invests $5,000 to sublease the restaurant, which Chick-fil-A has already purchased and built. Chick-fil-A provides the operators with training, technology and anything else they need. Each operator is only allowed to operate one restaurant, working full time in the restaurant they built, supervising a loyal team of employees. In 2002, more than half of the Chick-fil-A operators were making over $100,000 a year, with some making as much as $300,000. Chick-fil-A also offers licensing agreements to open a Chick-fil-A Express in places such as college campuses, hospitals and airports. Chick-fil-A has chosen not to integrate vertically or horizontally, but rather build strong relationships with different suppliers and distributors. Potential suppliers can fill out an inquiry right off of the company’s website, however the approval process is very complicated. If Chick-fil-A sees a supplier as culturally fit and financially sound, they will do follow ups such as on site inspections, audits and sample runs. If and when a supplier is approved, they will have monthly meetings with the purchasing department and continue to be tested on product quality. Although Chick-fil-A does not own any of its suppliers, they retain high standards and tight control over their supply chain. Chick-fil-A has been working closely with their main distributor, MBM, since 2000. The NC based company has over 34 locations across the US, including a location in Macon, GA that was built in 2007 specifically to better serve one of its main clients, Chick-fil-A. MBM provides Chick-fil-A with order quantity software and uses the past four weeks average order quantity to predict the next week’s order. The operator can approve the quantity or increase/decrease as much as they deem necessary. These methods of inventory control help to cut cost and reduce waste, increasing profitability. The close proximity of Chick-fil-A stores to their distributors along with their inventory control methods are valuable resources to the chain. Although these resources are not rare, inimitable and there are possible substitutes for both, they add value to the chain and contribute to its success. Without the favorable locations of the distributors, Chick-fil-A would not be able to have favorable locations of their restaurants. Just as without the technology from these types of inventory control systems, the company would not be able to minimize cost, maximize profit and reduce waste. The Cathy’s have been very smart about the financial performance of their company. By deciding from the beginning that the company would be financed primarily from their own profit rather than by borrowing, the company has been able to inherit as little debt as possible. The company expects to be debt free by 2015 and claims to have not taken on any debt since 1990. The company also has a record 43 consecutive years of annual sales increase. This strong financial performance and heavy cash flow is also one of the most valuable and necessary resources to the firm. The most valuable intangible resource to the firm is embedded deep within the roots of the company. It is their focus on the human aspect of their business that has given them a sustainable competitive advantage. By focusing on the people, both the employees and customers, Chick-fil-A has set the standards for fast food customer service. By keeping the company family owned, Cathy was able to ensure that the firm would operate in accordance with his own principals. For example, Chick-fil-A, just like the Dwarf House before it, is closed on Sundays. Though the family was ridiculed in the beginning for losing a day of business, their strong family and spiritual values insisted they reserve this day for the Lord. This was also done out of consideration for employees, giving them a day of rest to spend with their family and to worship if they choose to do so. Today, Truett Cathy’s two sons, Dan and Bubba serve as COO and Senior Vice President, respectively with their father, now 90 years old, still as CEO. By keeping the business in the family, they ensure trust and experience on the highest level. It is the capabilities of these family members that have brought Chick-fil-A where it is today. To have a board composed of family members who genuinely care about the well being of their business, who have years of experience, managerial skills, trust and trade secrets is the most valuable, inimitable, rare and non-substitutable resource. However the Cathys have worked hard to instill their principals in all their employees. While dining at a Chick-fil-A restaurant it’s impossible not to notice the manners and southern hospitality of the employees. During training, employees are instructed on how to provide excellent customer service. They are instructed to use phrases such as â€Å"My pleasure† rather than â€Å"You’re welcome† and ask â€Å"May I refresh your beverage? † rather than â€Å"Can I get you a refill? †. Aside from having good manners, employees are reminded that this is still a quick service restaurant and that speed and efficiency are of the utmost importance. Every year Chick-fil-A spends $1 million evaluating its service, giving each location a two-page report detailing how its performance compares to the chain’s top performers. This close monitoring of employees not only measures performance but also builds a team environment to become one of the highest performing restaurants. Another important human aspect to consider is the previously mentioned process of selecting a location’s operator. The capability to hire, train, and motivate employees in accordance to the founders principals is extremely valuable, rare, inimitable and non-substitutable. It is the organizational capabilities drawn from the human resources of all employees, from the executive board to behind the counter, that ensure the high levels of customer service we expect from Chick-fil-A. The firm’s human resources also reflect a high level of social complexity; it is these practices and principals that have given Chick-fil-A its strong brand name, creating a reputation with customers for quality and reliability. The human resources and capabilities of Chick-fil-A are path-dependent; they cannot easily be recreated or imitated by a competing firm, they cannot be bought but must be built over time. Works Cited https://powertochange.com/discover/faith/cathy2/ http://www.encyclopedia.com/topic/Chick-fil-A_Inc.aspx

Bouncebackability

Bouncebackability Bouncebackability Bouncebackability By Maeve Maddox Reader Graham Broadley is apparently scratching his head over a word thats recently been admitted to the pages of the venerable OED: I was watching the French Open tennis tournament the other day and heard the commentator say the word bounce-back-ability had made it into the OED this year. Can you confirm this is true? And if it is how an earth does such a word gain acceptability into a dictionary? Its not as if  its  widely in  use. Id never heard the word before, but Im not a sports fan. The word is out there a Google search turned up 26,900 hitsbut Im as speechless as Graham to know that bouncebackability is in the OED. Heres the entry: bouncebackability, n. chiefly sport: The capacity to recover quickly or fully from a setback, bad situation, etc. [1961 Times Recorder (Zanesville, Ohio) 18 Apr. 2B/1 The Tribe demonstrated its bounce-back ability in a three-game series with Washington, taking the set 2-1.] 1972 Manitowoc (Wisconsin) Herald-Times 25 May M3/2 The ‘bounce-back-ability’ is a valuable asset to the manager. 1991 Economist 5 Oct. 20/2 New York will again demonstrate its bouncebackability. 2005 Daily Record (Glasgow) (Nexis) 13 Apr. 3 We then showed some true bouncebackability when we equalised with a fine header from Christie. Curiously enough, although the word has been in use in the U.S. since 1961, Merriam-Webster has so far not added it to that extremely tolerant American dictionary. (I subscribe to the online unabridged edition and its not in there.) This from the MacMillan English Dictionary: In 2004, a phrasal verb has made its mark on the language again, though not by being intrinsically ‘new’, but by spawning a ‘new’ noun. The established intransitive phrasal verb bounce back, meaning ‘to become successful again after something bad has happened’ has formed the basis of a new derivative bouncebackability, an uncountable noun which apparently fills a gap in the language for describing a person’s ability to succeed again after a period of being unsuccessful. I guess bouncebackability is what Bill Clinton, the Comeback Kid, had in 1992 but there wasnt a word for it yet. And of course, Joe Montana had it way before that. I wonder why nobody thought to coin comebackability. I guess one answer to Grahams question could be that even an odd word can gain entry to a dictionary when its perceived by the lexicographer in charge as describing a concept for which no other suitable word exists. Can anyone suggest an already existing word that describes the concept of bouncebackability? Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:Writing a Reference Letter (With Examples)The Writing ProcessPresent Participle as Adjective

How to Create a Character Profile

How to Create a Character Profile How to Create a Character Profile How to Create a Character Profile By Ali Hale Have you created character profiles for the main cast of your novel? While not all authors use character profiles, many find them a very handy tool for keeping track of their characters – and for developing and fleshing out those characters in the first place. Done well, a character profile can help you harness your creativity and really dig into who your characters are.   Sometimes, though, writers treat character profiles as a form-filling exercise, coming up with their character’s eye color, hair color, first job, etc without investing any of this with a deeper meaning. They might diligently complete character profiles for every character in their novel – even the bus driver who only has a walk-on part in chapter five – but they’re not any closer to having any real insight into their characters. So what should go in your character profile and how should you use it? What to Include in a Character Profile Firstly, not every character in your novel needs a profile at all. Characters who have a minor role (like your protagonist’s mother, who only appears briefly a couple of times) don’t need to be fully fleshed out. Of course, you might want to make some brief notes about them but this definitely doesn’t need to be an entire profile. Your main characters, though, should have individual profiles. That probably includes any viewpoint character. If you have an antagonist then it’s worth creating a profile for them too (after all, even if your main character just doesn’t get where the antagonist is coming from,  you  should). It’s entirely up to you how you structure your character profiles. In general, though, I’d suggest that: You don’t focus too much on physical details. You may want to include things like hair color and eye color if you’re ever likely to mention them – but you can leave them out if they’re not going to be relevant. The same goes for height and build: unless they’re unusual and significant, you don’t necessarily need them at all. If you are including physical details, think about how they relate to deeper aspects of your character. For instance, in Harry Potter, the fact that Harry has green eyes is significant because it’s the physical characteristic that links him to his mother. You spend some time exploring deeper questions about your character: things like what’s the mistake they regret most? or in what situations would they lie? or what false beliefs do they hold? These sort of questions will result in a much richer, more real character than a simple list of physical characteristics. The first ebook I ever bought online, back in around 2007, was Holly Lisle’s Create a Character Clinic. This is still one of my favorite resources for character creation: it goes far beyond the typical character questionnaire to dig deep into what really makes characters tick (and it includes lots of examples, too). If you’re using a template or questionnaire that you’ve found online, don’t feel that you need to complete every single part of it – especially if it’s a long one! Focus on the bits that are most impactful or that help you to imagine your character more fully: if you do decide to fill in the rest, you can simply do it at a later stage. Don’t get hung up on creating the â€Å"perfect† character profile before you begin writing – because it’ll almost certainly change as you go along. Which brings me on to Why Your Character Profile Will Need Updating Regularly If you create your character profiles during the pre-writing phase of your novel, you’ll almost certainly find that your understanding of your character shifts as you write the first draft. Perhaps the thing you  thought  they sincerely regretted from their past turns out to be something they’re actually quite proud of – at least initially. Perhaps you realize that it makes much more sense for them to have grown up somewhere rural, not in a city. Perhaps you change them radically: maybe you merge two characters together, or you change a character’s gender or age. (Or their name: a lot of my characters end up changing names part-way through the writing process as I figure out a name that’s a better fit.) Your character profile definitely isn’t set in stone. It’s fine to change your mind and rework it – but do make sure that you actually update it to reflect the changes you’ve made during the writing process. Otherwise, it can be very confusing several chapters later when you want to bring a character back in but you can’t now remember if they’re supposed to be 35 or 25, or whether they’re tall with dark brown hair or short with strawberry blonde hair. Character profiles can be a great tool for creating and fleshing out interesting characters for your novel; they’re also a useful working document that you can use to help you stay on track and keep things consistent during the writing process. If you’ve never created a character profile before, why not give it a go today? Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Fiction Writing category, check our popular posts, or choose a related post below:7 Classes and Types of PhrasesBetween vs. In BetweenThe Difference Between "Phonics" and "Phonetics"

Liberal Education Essay Example | Topics and Well Written Essays - 1500 words

Liberal Education - Essay Example The arguments developed by Graff and Edmundson on liberal education are found to relate in certain ways despite the fact that some difference, based on cultural ideas and practices, have been developed from the fact that various communities and nations have diversified norms and cultural practices that have to be followed by individuals of that community in a strict way. One of the ways in which Graff supports the arguments of Edmundson is through the idea of students choosing their professors by stating the reasons why the students had to choose professors. They need to choose their professors is based on the high cost of education that they are forced to pay for their education. This could be explained by their choice of lecturers. According to Graff, lecturers have different ways of teaching and thus students wish to gain the best possible by considering their most preferred lecturers who could enable them to gain the highest grades possible. The idea of Edmund is based on maximiz ing the resources available based on their payments, an idea supported by Graff in which the choice of lecturers happens to be one of these attempts to gain high points. This way, Graff’s ideology about students seems to support that of Edmundson of students trying to maximize their educational benefits given the high price they pay for the education (Edmundson). In his article, Graff talks about two professors who impart the same subject with different understandings, which can confuse students unintentionally.

MENOPAUSAL TREATMENT Assignment Example | Topics and Well Written Essays - 500 words

MENOPAUSAL TREATMENT - Assignment Example Such symptoms include hot flushes and alteration of the vagina area (Newson, 2013). On the other hand, there are various ways of alleviating symptoms. One of such is through hormone replacement therapy (HRT). However, HRT being avoided due to the various risk associated with it (Newson, 2013). Hence, such risks have forced most patients to opt for herbal treatments. The paper will focus on â€Å"herbal† treatments as a first-line option for their menopausal symptoms. It will also address their effectiveness as well as side effects or interactions with the herbal treatments. There are various herbal treatments for menopausal symptoms. The first herbal compounds are known as phytoestrogens. These are plant compounds and have the same chemical components as the female sex hormone oestrogen (State Government of Victoria, 2015). Hence, they act as oestrogen receptor parts in a woman’s body and helps in reducing symptoms (State Government of Victoria, 2015). The first is known as isoflavones. The natural source for this phytoestrogen is soybeans, beans, and red clover (State Government of Victoria, 2015). The other one is known as lignans. It is easily found in fruit, vegetables, grains, and oilseeds. The third one is known as coumestans. It is easily found in sprouting seeds such as alfalfa. The only challenge is that soy products are thought to lead to the development of breast cancer in women. Therefore, there is advice to avoid such products in those women that are at high risk of developing breast cancer (State Government of Victoria, 2015). The drugs have been shown not effective in alleviating hot flushes (Cleveland Clinic, 2014). The other medicine is St John’s wort (Hypericum perforatum). It has been shown useful in reducing symptoms. The only challenge is that this medication may interact with other drugs one is taking causing severe side effects (State Government of Victoria, 2015). The other one

Tata Docomo Essay Example for Free

Tata Docomo Essay Tata Group is an Indian multinational conglomerate company headquartered in Mumbai, Maharashtra, India. It encompasses seven business sectors: * Communications and information technology * Engineering * Materials * Services * Energy * Consumer products * Chemicals. Tata Group was founded in 1868 by Jamsetji Tata as a trading company. It has operations in more than 80 countries across six continents. Tata Group has over 100 operating companies each of them operates independently out of them 32 are publicly listed. The major Tata companies are Tata Steel, Tata Motors, Tata Consultancy Services (TCS), Tata Power, Tata Chemicals, Tata Global Beverages, Tata Teleservices, Titan Industries, Tata Communications and Taj Hotels. The combined market capitalization of all the 32 listed Tata companies was $89.88 billion as of March 2012. Tata receives more than 58% of its revenue from outside India. Tata Group remains a family-owned business, as the descendants of the founder (from the Tata family) owns majority stake in the company. The current chairman of the Tata group is Cyrus Pallonji Mistry, who took over from Ratan Tata in 2012. Tata Sons is the promoter of all key Tata companies and holds the bulk of shareholding in these companies. The chairman of Tata Sons has traditionally been the chairman of the Tata group. About 66% of the equity capital of Tata Sons is held by philanthropic trusts endowed by members of the Tata family. The Tata Group is perceived to be Indias best-known global brand within and outside the country as per The Associated Chambers of Commerce and Industry of India survey. The 2009, annual survey by the Reputation Institute ranked Tata Group as the 11th most reputable company in the world. The survey included 600 global companies. The Tata Group has helped establish and finance numerous quality researches, educational and cultural institutes in India. The group was awarded the Carnegie Medal of Philanthropy in 2007 in recognition of its long history of philanthropic activities. HISTORY The Tata Group was founded as a private trading firm in 1868 by entrepreneur and philanthropist Jamsetji Nusserwanji Tata. In 1902 the group incorporated the Indian Hotels Company to commission the Taj Mahal Palace Tower, the first luxury hotel in India, which opened the following year. After Jamsetji’s death in 1904, his son Sir Dorab Tata took over as chair of the Tata Group. Under Dorab’s leadership the group quickly diversified, venturing into a vast array of new industries, including steel (1907), electricity (1910), education (1911), consumer goods (1917), and aviation (1932). Following Dorab’s death in 1932, Sir Nowroji Saklatwala became the group’s chair. Six years later Jehangir Ratanji Dadabhoy Tata (J.R.D.) took over the position. His continued expansion of the company into new sectors—such as chemicals (1939), technology (1945), cosmetics (1952), marketing, engineering, and manufacturing (1954), tea (1962), and software services (1968)—earned Tata Group international recognition. In 1945 Tata Group established the Tata Engineering and Locomotive Company (TELCO) to manufacture engineering and locomotive products; it was renamed Tata Motors in 2003. In 1991 J.R.D.’s nephew, Indian business mogul Ratan Naval Tata, succeeded him as chairman of the Tata Group. Upon assuming leadership of the conglomerate, Ratan aggressively sought to expand it, and increasingly he focused on globalizing its businesses. In 2000 the group acquired London-based Tetley Tea, and in 2004 it purchased the truck-manufacturing operations of South Korea’s Daewoo Motors. In 2001 Tata Group partnered with American International Group, Inc. (AIG) to create the insurance company Tata-AIG. List of Tata Group Chairmans * Jamsetji Tata (1887–1904) * Dorabji Tata (1904–1932) * Nowroji Saklatwala (1932–1938) * J. R. D. Tata (1938–1991) * Ratan Tata (1991–2012) * Cyrus Mistry (2012–present) The Tata Group has donated a Rs. 220 crore ($50 million) to the  prestigious Harvard Business School (HBS) to build an academic and a residential building on the institute’s campus in Boston, Massachusetts. The new building will be called the Tata Hall and used for the institute’s executive education programmes. The amount is the largest from an international donor in the business schools 102-year-old existence. The recent The Brand Trust Report 2011 has ranked TATA as the second most trusted brands of India. In a 2011 investor poll conducted by equity research firm Equitymaster, TATA Group was voted as the most trustworthy among the Indian corporate houses. Over 61% of the respondents showed their confidence in the Tata Group. The Tata Group retained its Most Trustworthy status in the 2012 edition of the poll. One Tata project that brought together Tata Group companies (TCS, Titan Industries and Tata Chemicals) was developing a compact, in-home water-purification dev ice. It was called Tata swach which means â€Å"clean† in Hindi and would cost less than 1000 rupees (US $21). The idea of Tata swach was thought of from the 2004 tsunami in the Indian Ocean, which left thousands of people without clean drinking water. This device has filters that last about a year long for a family of five. It is a low-cost product available for people who have no access to safe drinking water in their homes. The advantage of this device is that it does not require the use of electricity. TCS also designed and donated an innovative software package that teaches illiterate adults how to read in 40 hours. â€Å"The children of the people who have been through our literacy program are all in school,† says Pankaj Baliga, global head of corporate social responsibility for TCS. In 1912, Tata Group expanded their CEO’s concept of community philanthropy to be included in the workplace. They instituted an eight-hour workday, before any other company in the world. In 1917, they recommended a medical-services policy for Tata employees. The company would be among the first worldwide to organise modern pension systems, workers’ compensation, maternity benefits, and profit-sharing plans. Trusts created by Tata Group control 65.8% of company shares, so it can be said that about 66% of the profits of Tata Group go to charity. The charitable trusts of Tata Group fund a variety of projects, for example the Tata Swach and the TCS project. They founded and still support such cherished institutions as the Indian Institute of Science, Tata Institute of Fundamental Research, the National Centre for the Performing Arts and the Tata Memorial Hospital. Each Tata Group company channels more than 4 percent of its operating income to the trusts and every generation of Tata family members has left a larger portion of its profit to them. After the Mumbai attacks, Salaries of then heavily attacked Taj Hotel employees were paid despite the hotel being closed for reconstruction. About 1600 employees were provided food, water, sanitation and first aid through employee outreach centres. Ratan Tata personally visited families of all the employees that were affected. The employee’s relatives were flown to Mumbai from outside areas and were all accommodated for 3 weeks. Tata also covered compensation for railway employees, police staff, and pedestrians. The market vendors and shop owners were given care and assistance after the attacks. A psychiatric institution was established with the Tata Group of Social Science to counsel those who were affected from the attacks and needed help. Tata also granted the education of 46 children of the victims of the terrorist attacks. Tata DoCoMo TATA DOCOMO is an cellular service provider on the GSM,CDMA and platform-arising out of the strategic joint venture between Tata Teleservices (subsidiary of Indian conglomerate Tata Group) and Japanese telecom giant NTT Docomo (subsidiary of Nippon Telegraph and Telephone) in November 2008. It is the countrys sixth largest operator in terms of subscribers (including both GSM and CDMA. TATA DOCOMO is part of the Indian conglomerate Tata Group. The company received licenses to operate GSM services in nineteen telecom circles and was allotted spectrum in eighteen of these circles and launched GSM services on 24 June 2009. It began operations first in South India and currently operates GSM services in eighteen of twenty two telecom circles. It has licences to operate in Delhi but has not been allocated spectrum from the Government. Docomo provides services throughout India. Tata DOCOMO offers both prepaid and postpaid cellular phone services. It has become very popular with its one second pulse especially in semi-urban and rural areas.[citation needed] On 5 November 2010, Tata DOCOMO became the first private sector telecom company  to launch 3G services in India. Tata DOCOMO had about 42.34 million users at the end of December 2010. TATA DOCOMO MARKERT SEGMENTATION: Tata DoCoMo divided the market into smaller segments with distinct needs, characteristics and behavior with separate marketing strategies. TATA DoCoMo used the Demographic segmentation firstly to introduce the new brand keeping an eye on mid and higher end of the Indian consumers. They chose Indian youth as their primary target and started occupying the space in young Indian minds by connecting with them at various levels and through multiple channels The rationale behind this choice were 1. Tata Docomo intended to generate most of its future revenues through its differentiated content based and value added services, which is not so much relevant for low end consumers who are more price sensitive than mid and high end consumers 2. Indian telecom market was soon expecting 3G licenses. This would mean a huge potential for content based and value added services in the near future. Mid and higher end young consumers will be the early adopters of these services as they are more adaptable to change, are dynamic and willing to try new things. 3. They wanted to connect to opinion makers, and Indian youth would be the best fit to that profile. 4. Indian telecom market was soon expecting Mobile Number Portability (MNP). This would mean a potential of switching of telecom vendors by Indian consumers. And targeting the opinion makers would mean an aspiration build up in masses to switch to the brand that is most admired. 5. Tata teleservices has its CDMA offering which already caters to mass market in India. Hence there was no specific need to address this segment. TATA DOCOMO MARKERT TARGETING: * TATA DoCoMo is offering series of differentiated products to their respective markets. * Home calling cards for the family of those professionals who work abroad. * Cheap SMS facility for youth. * Facilities for circle users. Tata Docomo rolls out a marketing campaigns platform over cloud, Hosted Campaign Manager (HCM) service for its Enterprise and SME customers. This service is offered in 16 circles namely Hyderabad, Karnataka, Mumbai Maharashtra, Kerala, UPW, Punjab, Haryana, Gujarat, Rajasthan, Madhya Pradesh, Tamil Nadu, Kolkata and West Bengal, Orissa, Bihar and UP East. Aggregators, FMCG, service industry, media and banking insurance companies, outsourcing companies, advertisement agencies and campaign event management companies can get its advantage to the fullest. Through voice blast feature, customers can send a prerecorded message to thousands of phones from a targeted, DND scrubbed dialing list. This solution enables one to conduct effective communication anywhere across the PSTN cloud at blazing speed, said a press note. Tata Docomos Hosted Campaign Management enables customers to reach out to larger target audience, more frequently, at affordable costs without any infrastructure to run th e outbound processes. Differentiation It used tariff plans to differentiate itself from other major players like Vodafone, Airtel and Idea in the GSM category. It has cheaper rates than any other CDMA service provider and the added advantage is that unlike CDMA, a different handset is not required. Pulse rate of per second, where all other services used one minute gave TATA DOCOMO the first mover advantage. Also, services offered were customised as per subscribers. TATA DOCOMO has unveiled a portfolio of Value-Added Services that has reinvented mobile telephony in India. It offers products and services like diet SMS, Free VoiceMail, Timed SMS Service, Missed Call Alerts, Call-me Tunes, etc. All of them are customized to liberate and refresh the subscribers. Brand Positioning TATA DOCOMO has positioned itself as a â€Å"value for money† brand. The first move on this front was to cut through the clutter and redefine the entire pricing paradigm. In the clutter of confusing service providers, TATA DOCOMO is positioned as the country’s most transparent, innovative and liberating telecom brand. * Tata Docomo wanted to create an identity for themselves in the mind of the youth. They realized that their brand should do the  following * Familiarity – they need to create familiarity for the brand in the mind of their target i.e. Indian youth. Youth should always be able to recognize the brand ‘logo’ and its value proposition. In fact, Indian youth should be more than willing to identify themselves with the brand in society * Relationship –They need to associate themselves with attributes like transparent, simple and innovative brand in the mind of their target customers. And over the term of their relationship with their customers, they should be consistent to these attributes in every interaction. * Experience – They need to ensure that customer gets consistent message and promise irrespective of which channel he chooses to interact with the brand. Brand’s communication, new offerings and actions should consistent to its promise to the customers * Trust – They need to stand up to probity in public life and social dealings to be perceived as socially and culturally compatible brand and thereby gain trust of the society. In the already cluttered Indian telecom market, Tata Docomo positioned itself as one of the country’s newest and most-exciting GSM telecom services company that provides value for money and can be easily identified with the attributes as transparency, simplicity and innovation. 1. Positioning based on value for money – Complex pricing mechanisms and processes were used by Indian telecom players. These were not easily understood by consumers and they found difficult to choose the best plans for them. Tata Docomo launched its products with ‘Pay what you use’ policy which were attractive for customers. 2. Positioning based on technology – 3G service and Number Portability were soon to be launched in India. And Tata Docomo leveraging its partnership with NTT Docomo positioned itself as a provider ready to provide 3G services in India. Telecom customers are not really happy with their existing service providers. According to Nielsen Mobile Consumer Insights ‘Close to one in five (18%) of Indian mobile customers said that they would change their operator if they have the ability to retain their number’. It was good enough reason to attract customers who are looking for a better provider. 3. Positioning based on innovative ways – Tata Docomo positioned itself based on its ‘Do the New’ promise. It introduced multiple innovative offerings like ‘Buddy Net’, ‘Diet SMS’, ‘Pay per site’, ‘Pay per second’ etc. To establish their brand equity in Indian telecom industry, Tata Docomo started with their branding activities. Brand/product/company The Tata DOCOMO brand is the 10th entrant in the crowded Indian telecom market which was already ruled by established brands such as Airtel, Reliance, and Vodafone. Despite the stiff competition the company made a dent in the telecom market due to an innovative marketing strategy. In a short span of time the company has been able to differentiate and distinguish itself from the other brands and own a distinct consumer mind space. The company has brought disruptive innovation to the market not only through it products and services but also through unique marketing initiatives that have captured the minds of the consumers. As it stands today, Tata DOCOMO is the fastest growing brand in terms of market share. We (project team) chose to study and analyze the Tata DOCOMO brand due to its uniqueness and the success of its marketing strategy. For consumers, the Tata DOCOMO brand offers a host of differentiated services. Tata DOCOMO boasts the following benefits to consumers on its official website. * We are the fastest growing young telecom brand in the country; we never stop innovating and thinking out of the box. With us every day is new. * We dont need creams to be fair, its in our blood. With us you will get honesty, frankness, transparency. Say hello to the most transparent plans, a world-class network responsive customer care. * We are the first private operator to launch 3G in partnership with the world leader in 3G, NTT DOCOMO, Japan. * We redefined competition with our pay per second tariffs and decided to let the good news spread, therefore we introduced pay per second on STD ISD. You can call USA and Canada @1p/sec. * Keeping up with our mantra of doing the new we have made roaming affordable to the common man by extending the pay per second offers on roaming anywhere in India on our network. * We dont bully you to take what you dont need. And thats why; we have pay per site, that lets you pay only for the site(s) you love @Rs.10 per site per month. * We never ever ask you to count your friends. With BuddyNet you can bond with the whole world @1p/6sec On-Net. Be ready! * We dont decide for you, you decide your own pick from our daily, weekly or monthly packs of Talk-time, GPRS, music, cricket updates, night calling etc. starting at Rs.2. * Why should anyone else decide what song you should listen to when you call someone? With My Song hear your song when you call. * We completely believe why you should pay  for whats not your fault, thats why with us you get free Missed Call alerts in case you miss a call when you are not in coverage area or your phone is switched off. * Fun in limit is no fun. With us you can download unlimited Call-Me tune @Rs.10 per week. * We dont believe in making you pay for reaching out to us. Call our toll free customer care number anytime. * When we say you are important we mean every single word of it. So why should you wait, have direct access to the customer care executive by pressing 9 anytime during the call. * We are all ears. You can call us or online Live Chat with us, anytime. And guess what, you can access your hometown call center even when out of town. Product line TATA Docomo launched many products in the ‘Diet’ product line aimed at reducing the cost for the customer. Following products were launched ï‚ · Diet SMS Its custom made for those who are allergic to typing long. In this service, each SMS merely costs you 1 paisa per character, up to a maximum of 15 characters. And user is not charged for the spaces. ï‚ · Diet Postpay Plans – It offers refreshingly different options to postpaid users. They get opportunity to make their own plans by choosing the service they use most frequently, be it Local, STD or SMS. And to make their own plans they have more than 100 options to choose from. NEW PRODUCT DEVELOPMENT IDEA GENERATION Tata group of industries want to introduce their products in almost every field of life. With invention of mobile phone services world become a global village. Increasing number of mobile users attract TATA group of industries to introduce their product in mobile phone services. The board of directors of TATA gets the idea for mobile service operator by its own employees who were using other mobile operators. They think about to bring their own technology or to share any existing company through which they communicate with other employees and officials. IDEA SCREANING: From too many ideas the TATA group selected one to create a telecom company with the experience of any existing company. They decided to introduce a new mobile operator company with the partnership of Japanese telecom giant NTT  Docomo and launch TATA DoCoMo in India. CONCEPT DEVELOPMENT TESTING: The Tata DOCOMO (DO Communication over mobile) brand stands for â€Å"Do†ing things that you want to do. The Tata DOCOMO brand is all about co-creation and user participation. The youth brand that Tata DOCOMO set out to build has been successfully created in the digital space through a balanced mix of design, innovation, technology and engagement. The brand’s main mantra â€Å"Do the new† is a concept that prompts every citizen to do something new, even if it’s a small thing. This concept aligns with the company’s products and services, many of which are new to the market. TATA has good reputation in all over the India. They make a questioner to ask people about new telecom service and when they started their transmission people show positive response towards the product. MARKETING STRATEGY DEVELOPMENT: Being the tenth entrant in the already competitive telecom market, it was difficult for Tata Docomo to differentiate themselves from the existing service providers. Tata was already a well-known household brand name in India, however Docomo was hardly known to Indian masses and hence there was a need to establish the Docomo brand. They wanted to create an identity for ‘Tata Docomo’ which customers would love and trust. Tata Docomo has a vision to be the most loved teleservices brand in India. And their marketing research revealed that their service offering should be centered on transparency, simplicity and relevant ‘life centric’ innovation to achieve this. They found that they should connect to the opinion makers of the society and create brand attraction among Indian masses. This focused approach can give them visibility in highly competitive market. Tata DoCoMo adopted disruptive innovation as a market penetration strategy. This was required to enter the Indian telecom market which had dominant players such Airtel and Vodafone. To capture market, Tata DoCoMo offered services that were unlike anything the consumers had experienced before. The per second tariff also changed the rules of the game by forcing existing service providers to lower their tariffs and also set a benchmark for new entrants such as MTS who now offer similar tariffs. This allowed Tata DoCoMo to capture market quickly. Having penetrated the market successfully, Tata DoCoMo now competes not only on the basis of price but also with value added  services. BUSINESS ANALYSIS: After the market strategy development the TATA group make a telecom operators business analysis. Their Cost, sales, profits and other business routines. They study the Airtel and Vodafone which were already existing very strong telecom operators in the market. PRODUCT DEVELOPMENT: When TATA group analyzed the other telecom operators business they satisfied with the profit margins and finally started to capture all the India and install their transmission equipment in all the major cities. When transmission equipment installed then TATA start to furnish customer offices in targeted areas and started their services. TEST MARKETING: Finally TATA DoCoMo introduced in market initially. The customer gave positive response and highly like this service in the market. And its first testing sales are too fast and people demanded it and admire it due to its brand name. COMMERCIALIZATION: TATA DoCoMo after first introduction in the market started their full commercialization in market in a very small time they got maximum market share. To bring in the knowledge of people about this new service of DoCoMo they used different channels like TV, newspapers, radio, brushers, magazines, etc.

A Comparison of Hawthornes Works :: essays papers

A Comparison of Hawthornes Works A Comparison of Hawthorne's Works In both of Hawthorne's short stories and The Scarlet Letter, the author uses distinct symbolisms that have more than one meaning. In The Scarlet Letter, the red rose bush and the weeds located at the entrance of the prison symbolize both good and evil. Throughout the novel, the rose bush represents Pearl, and how good things can come out of bad experiences. Hawthorne suggests the red rose as being "some sweet moral blossom", and represents Hester's relationship as a love both good and bad. Also in The Scarlet Letter, the letter "A" symbolizes more than one thing. The first and clearest form of the letter is that of "Adultery". It is apparent that Hester is guilty of cheating on her husband when she surfaces from the prison with a three-month-old-child in her arms, while her husband has been away for two years. The second form that it takes is "Angel." When Governor Winthrop passes away, a giant "A" appears in the sky. People from the church feel that, "For as our good Govern or Winthrop was made an angel this past night, it was doubtless held fit that there should be some notice thereof!" The final form that the scarlet letter take is "Able." Hester helped the people of the town so unselfishly that Hawthorne wrote that because such helpfulness was found in her, "The people refused to interpret the scarlet "A" by its original significance". They said that it meant Able; "So strong was Hester Prynne, with a woman's strength." While the letter "A" is a most complex and misunderstood symbol, Pearl is even more so. Throughout the story, she develops into a dynamic symbol - one that is always changing. God's treatment of Hester for her sin was quite different than just a physical token: He gave Hester the punishment of bearing a very unique child which she named Pearl. This punishment handed down from God was a constant mental and physical reminder to Hester of what she had done wrong, and she could not escape it. In this aspect, Pearl symbolized God's way of punishing Hester for adultery. In Hawthorne's short stories, The Minister's Black Veil, in particular, the black veil worn by the minister suggests more than one meaning. It shows sin, darkness, concealment, and death all in one.

Love Conquers All

Love conquers all, let us too surrender to love. † Love could be described as insanity and outrageous to those who know it or even despise it. Love conquers all. If the obstacles be physical, which we cannot change ourselves, then our minds will mold as we see fit, even if it means going insane. Love conquers all because, being only one true love, it has no conditions. After getting a taste of love we will stray, only to come back for more, for it's what our souls yearn for. Thus, conquering the obstacles and abilities Of life.Love conquers the views of society. During the Civil Rights Movement, the â€Å"Blacks† or African-American people were being discriminated in America and other countries, it became obvious to a lot of African-Americans that violence against violence was getting them no where. Blacks loved their families, friends, countries, and white people. They were going to stand up for their rights as humans, but to do this they had to make obvious what the wh ites were doing to the blacks. African-Americans let themselves be beat and murdered. They protested by not going to places they were allowed or/and ongoing to places they were ‘t allowed to go to.It took a while, and it still goes on today, but the labels and views of society have been ever so more lifted off their shoulders. Love conquers all, including time. In the movie Maleficent, the fairy whom had lost her wings to her childhood friend and romantic lover, had cursed his newborn baby girl as revenge. After taking care of the baby girl, Aurora, from a distance, Maleficent thought she hated this child. As the girl grew, Maleficent grew in her love for Aurora. Finally, when the curse had taken place, Maleficent knew what she had done long ago now affected her and she devastated by this.When all hope seemed lost, she herself had lifted the curse from Aurora because of her sincerity of repentance and love for Aurora. At first Maleficent had thought there was no such love with out conditions, but even though it took a long period of time she still learned there was such a thing and became a happy fairy with her wings once again. Love conquers all, even the forces of nature and disease. Most of these may seem impossible to a lot of people. Jesus, the Son of God, had done lots of oracles. But He said, â€Å"Your faith has saved you. † Love comes with great faith in God.Jesus had died for our sins because of His great love for us and because he is Love. At the Last Supper a miracle occurred done by Jesus. He turned wine into His Blood and bread into His Body and said, â€Å"DO this in remembrance of me. † Thus, Catholics go to mass and relive this miracle of salvation. There have been times when the Blood or/and Body of Christ has been stolen and found in later years. When found, research had been done on the Blood or/and Body of Christ and concluded in astounding results. There was actual blood and body pieces still intact that described a tor tured male just as Jesus had been tortured.There have been people who have prayed to God through the intersection of Mary by praying the Rosary. Catholics and Non-Catholics, have prayed for others who have had a disease, for example cancer, to be cured. Sometimes their prayers weren't answered overnight or at all but these people had faith in God and dedicated themselves to the praying the Rosary. Their sincerity and faith took a toll and their prayers answered, the cancers cured, and as mom response from Mary, the people could smell roses eater their prayers had been answered or even if they weren't answered.Love conquers all. Whether it be the views of society, time, the forces of nature, diseases, and-ourselves. But, we must understand that suffering is part of love as long as we roam this earth. All of us have tried to avoid suffering. Has it not become obvious that our love is strongest at what seems the most difficult times? God refines us like silver in the fire Of our suffer ings. Fall in love with God and love will truly conquer all.

Pure Hatred Essay

Introduction It is so depressing to say that hate, the most powerful of human emotions is still rampant in today’s world. Despite decades of struggles for civil rights, sad stories of hatred are still being told. A lot of individuals have to walk the streets of cities, the halls of schools and offices, and even the rooms of their own houses in fear. Around this world people are still being attacked because of their race, their sex, or their religion. In this new millennium, is it going to be possible to create a safer environment for all people? Can each country become the â€Å"Land of the Free†? Sadly, individuals and groups that espouse hate are still active in the country. The horrific events of September 11, 2001, and the terrorism that has followed in its wake have made it even more important now than in the past to understand the nature of hate. Given the overwhelming displays of hate currently being displayed in the world, we have a responsibility to seek an understanding of hate, its causes, and its consequences and how to combat it and achieve a culture of peace (Brenes & Du Nann Winter, 201; Brenes & Wessells, 124). Typical Definitions of Hate The typical formulations of hate, those by Aristotle, Descartes, Spinoza, Hume, and Darwin are notable for their contradictions. For Descartes (1694/1989), hate was an awareness of an object as something bad and an urge to withdraw from it. For Spinoza (1677/1985), it was a case of pain (sadness) accompanied by a perception of some external cause. For Aristotle (trans. 1954), the distinguishing phenomenological fact about hate was that it is pain-free (in addition to being incurable by time and striving for the annihilation of its object). Hume (1739-1740/1980) argued that neither love nor hate can be defined at all, because both are irreducible feelings with the introspective immediacy of sensory impressions. Darwin (1872/1998) also saw hate as a special feeling, one that lacks a distinct facial sign and manifests itself as rage. Hatred is causes of bitter sorrow. We find ourselves in repugnance and anger in the presence of one we hate. The joy of hate is being caused by the suffering, loss of power and reputation of the hated person. Shand (192) described hate as a syndrome, or a bundle of episodic dispositions united by a common emotional object or a common category of such objects. The key feature of such a syndrome is that a person may be legitimately characterized as having it without being imputed any corresponding episodic state. Modern Conceptions of Hate Sternberg (123) recently proposed that both disgust and contempt are special kinds of hate, â€Å"cold hate† and â€Å"cool hate,† respectively (see also Oatley & Johnson- Laird, 87, for a claim that hate is a derivative of disgust). Steinberg’s proposal is part of a broad theoretical typology based on the principle that, like love, hate can be characterized in terms of three action-feelings components: (a) intimacy (more precisely, the negation thereof), (b) passion, and (c) commitment. The feelings and actions associated with the first (negation of intimacy) component include revulsion-disgust and distancing, respectively. Fight-or-flight is the action pattern, and anger-fear are the feelings attending the passion element. The last (commitment) component involves an attempt to devalue the target of hatred through contempt. On the basis of this triangular structure, Sternberg posited a variety of hates. There is, for example, the already mentioned â€Å"cool hate,† composed solely of disgust, and â€Å"hot hate,† composed solely of the anger-fear combination. There are also â€Å"cold hate† (devaluation through contempt alone), â€Å"boiling hate† (disgust + anger-fear), â€Å"simmering hate† (disgust + contempt), â€Å"seething hate† (passion + commitment; also called â€Å"revilement†), and, finally, â€Å"burning hate,† which includes all three action-feelings components. True hate, he argued, is an emotion of intimacy, respect, and strength—†There can be no hatred in weakness† (Solomon, 326); he saw this equality of power as part of hate’s special mythology, ensuring that the antagonism involves an element of â€Å"mutual respect.† Though Solomon referred to hate as an emotion, the general affective construct that appears to fit best his own characterization of hate dynamics is that of a syndrome. Types of Hate Hate as an Emotion The hate as an emotion occurs based on the individual emotional experience. It is an emotion where people have to experience that affect the way they live. People come to hate other people whom have mistreated them. Hate that we learn as an Idea It is a long-standing hatred even of people they have never met, simply on the basis of belonging to groups in conflict or as an idea. Prejudice and Discrimination Prejudice is a negative attitude toward an entire category of people, often an ethnic or racial minority. People who have an obvious difference make prejudice easier. If you resent your roommate because he or she is sloppy, you are not necessary guilty of prejudice. However, if you immediately stereotype your roommate on the basis of such characteristics as race, ethnicity, or religion, that is a form of prejudice. Prejudice tends to perpetuate false definitions of individuals and groups. One important and widespread form of prejudice is racism, the belief that one race is supreme and all others are innately inferior. When racism prevails in a society, members of subordinate groups generally experience prejudice, discrimination, and exploitation. In 1990, as concern mounted about racist attacks in the United States, Congress passed the Hate Crimes Statistics Act. This law directs the Department of Justice to gather data on crimes motivated by the victim’s race, religion, ethnicity, or sexual orientation. In 2000 alone, more than 8,063 hate crimes were reported to authorities. Some 54 percent of these crimes against persons involved racial bias, whereas another 18 percent involved religious bias, 16 percent sexual orientation bias, and 11 percent ethnic bias (Department of Justice 2001a). A particularly horrifying hate crime made the front pages in 1998: In Jasper, Texas, three White men with possible ties to race-hate groups tied up a Black man, beat him with chains, and then dragged him behind their truck until his body was dismembered. Numerous groups in the United States have been victims of hate crimes as well as generalized prejudice. In the wake of the terrorist attacks of September 11, 2001, hate crimes against Asian Americans and Muslim Americans escalated rapidly. Prejudice is also happening against Arab Americans and Muslims who live in the United States (226). The activity of organized hate groups appears to be increasing, both in reality and in virtual reality. Although only a few hundred such groups may exist, there were at least 2,000 websites advocating racial hatred on the Internet in 1999. Particularly troubling were sites disguised as video games for young people, or as â€Å"educational sites† about crusaders against prejudice, like Martin Luther King, Jr. The technology of the Internet has allowed race-hate groups to expand far beyond their traditional southern base to reach millions (Sandberg, 105). Hate causes Violence Hate is the most powerful human emotion exists that causes violence. It is a disease like tuberculosis. It may infect others, but it inevitably destroys the hater, diminishing his humanity and perverting the purpose and promise of life itself.   A special case of ostensive formulation might be found in the concept of the so-called hate crime. Hate crimes can be defined as criminal offenses in which the defendant’s conduct was motivated by hatred, bias, or prejudice, based on the actual or perceived race, color, religion, national origin, ethnicity, gender, or sexual orientation of another individual or group of individuals. A more extensive definition can be found in the California Penal Code, which says that: â€Å"Hate crimes . . . means any act of intimidation, harassment, physical force, or the threat of physical force directed against any person, or family, or their property or advocate, motivated either in whole or in part by the hostility to the real or perceived eth nic background, national origin, religious belief, gender, age, disability, or sexual orientation, with the intention of causing fear and intimidation.† Hate crimes are not separate offenses, however, and it is important to realize that many types of felonies can be prosecuted as hate crimes. Hate crime laws, which have developed during the past decade or two, simply enhance or increase the penalties associated with serious offenses that fall into the â€Å"hate crimes† category. At the 1994 is typical of such legislation. The act provides for enhanced sentences where a federal offense is determined to be a hate crime. The federal Hate Crime Statistics Act, signed into law by then-President Bush in April 1990, mandates an annual statistical tally of hate crimes throughout the country. Data collection under the law began in January 1991. Yearly statistics show approximately 10,000 reported instances of hate crimes, including about a dozen murders. Most hate crimes (approximately 65 percent) appear to be motivated by racial bias, while religious hatred (15 percent) and sexual orientation (12 percent) account for most of the remainder. Many hate crimes that are reported fall into the category of â€Å"intimidation,† although vandalism, simple assault, and aggravated assault also account for a fair number of hate crime offenses. Notable in recent years has been a spate of church burnings throughout the south where congregations have been predominantly African-American. A few robberies and rapes are also classified under the hate crime umbrella in any given year. Hate crimes are sometimes also called bias crimes. One form of bias crime that bears special mention is homophobic homicide. Homophobic homicide is a term that refers to the murder of homosexuals by those opposed to their lifestyles.   Some hate crimes are committed by organized hate groups. According to the Intelligence Project of the Southern Poverty Law Center (457) organized hate groups operated in the United States in 1999. Another so-called â€Å"patriot† organizations, many with separatist leanings based on race or ethnicity, existed throughout the country. Some hate crime laws have not passed constitutional muster, often because they have run afoul of First Amendment concerns over free speech. In 1992, for example, in the case of R.A.V. v. City of St. Paul, the U.S. Supreme Court invalidated a St. Paul, Minnesota, city ordinance designed to prevent the bias-motivated display of symbols or objects, such as Nazi swastikas or burning crosses. Also in 1992, in the case of Forsyth County, Ga. v. Nationalist Movement, the Court held that a county requirement regulating parades was unconstitutional because it also regulated freedom of speech—in this case a plan by an affiliate of the Ku Klux Klan to parade in opposition to a Martin Luther King birthday celebration. Some writers have noted that statutes intended to control hate crimes may contravene constitutional guarantees if they: (1) are too vague, (2) criminalize thought more than action, (3) attempt to control what would otherwise be free speech, and deny equal protection of the laws to those who wish to express their personal biases. Examples of effective hate crime legislation can be found in a Wisconsin law that increases penalties for most crimes when the offender â€Å"Intentionally selects the person against whom the crime . . . is committed or selects the property that is damaged or otherwise affected by the crime . . . in whole or in part because of the actor’s belief or perception regarding the race, religion, color, disability, sexual orientation, national origin or ancestry of that person or the owner or occupant of that property, whether or not the actor’s belief or perception was correct.†Wisconsin’s penalty enhancement statute was upheld in the 1993 case of Wisconsin v. Mitchell. In that case, the United States Supreme Court held that Mitchell, a black man whose severe beating of a white boy was racially motivated, could be punished with additional severity as permitted by Wisconsin law because he acted out of â€Å"race hatred.† The Court called the assault â€Å"conduct unprotected by the First Amendment† and upheld the Wisconsin statute saying, â€Å"[since] the statute has no ‘chilling effect’ on free speech, it is not unconstitutionally overbroad.† In 2000, however, the Supreme Court, in the case of Apprendi v. New Jersey,struck down a New Jersey law that allowed judges to sentence offenders to longer prison terms for crimes motivated by racism or other bias. The law did not require that prosecutors prove to a jury that an offense was a â€Å"hate crime† under state law. Are there Any Cures for Hate? There is no magic bullet cure for hate. There are several possible steps, however. Indeed, Staub (240, 124) devised a program for intervening in cases of mass killings and violence (see also Veale & Dona, 147). At the very least, one can start by modifying negative stereotypes, which can be done with some success (Blair & Banaji, 219; Mackie, Allison, Worth, & Asuncion, 156). In general, people need to: †¢ understand the triangular nature of hate and its escalation with successive triangular components so that one can recognize its often subtle presence; †¢ understand how hate is fomented through stories, often by way of propaganda; †¢ understand how hate can lead to massacres and genocide through the translation of feeling triangles into action triangles; †¢ combat feelings of impotence with constructive rather than destructive responses, and act against hate and its consequences rather than stand by as passive observers, as the world so often has done; †¢ realize that passive observation and often attempts at reason enacted in the hope that hate-based massacres and genocides will go away are perceived as weaknesses and tend to encourage rather than to discourage violence; and †¢ combat hate with wisdom. There is no complete cure for hate. Cognitive comprehension of a destructive psychological process does not insulate people from experiencing it. But given the destruction hate has caused over time and geography, there is a need to understand it, its consequences, and ways to at least try to combat it through understanding and especially through action. Indeed, there are few areas of psychology for which it equally can be said that action speaks louder than words. Many of the ways of combating hate are the same that one would use in resolving conflict situations and achieving peace (Christie, Wagner, & Du Nann Winter, 238), including creation of win-win situations, building trust between groups, sharing information, each side asking questions of the other, generating multiple alternative options, and seeking understanding of groups to which one does not belong (Boardman, 149; Isenhart & Spangle, 259). Sometimes when a group communicates to the other the story of what its members have experienced, they can come to an understanding of each other that is not possible when people stay silent and fail to communicate (Albeck, Adwan, & Bar-On, 162). When wrongs have been committed, no solution may be possible unless both sides are willing to forgive (Azar& Mullet, 95). Building tolerance and creating a culture of peace and a society in which people share equally in rights and in participation in the society can go a long way toward resolving problems of violence and hate (Christie & Dawes, 2001; Miall, Ramsbotham, & Woodhouse, 199; Montiel & Wessells, 221). The question is whether people have sufficient good will to achieve this goal. Combating hate requires, first and foremost, taking responsibility for it, its perpetrators, and its consequences. Ultimately, the best way to combat hate may be through wisdom (Steinberg, 198). Intelligent people may hate; wise people do not. People like Mohandas Gandhi, Martin Luther King, Mother Theresa, and Nelson Mandela had the same human passions as any of us, but in their wisdom, they moved beyond hate to embrace love and peace. The balance theory of wisdom (Sternberg, 198) defines wisdom as the application of intelligence, creativity, and experience toward a common good by balancing one’s own interests with others’ interests and institutional interests over the long and short terms. By definition, wise people do not hate others because they care about the individual’s (or group’s) wellbeing as well as their own or that of their group. They seek solutions that embrace the legitimate interests of others as well as of themselves. Someone who cares about another’s interests and well-being cannot hate that person, in part because he or she cannot dehumanize that other. Schools typically teach children knowledge and to think intelligently. But they rarely teach for wisdom. Indeed, in many schools across the globe, they teach hate for one group or another. Ultimately, if society wishes to combat hate, its schools and institutions need to teach students to think wisely. They then will realize that hate is not the solution to any legitimate life problem. Indeed, it foments rather than solves problems. But to teach for wisdom requires wisdom, and so far, the possession of that wisdom is a challenge that many fail to meet, not because we cannot meet it, but rather, because we choose not to. It is to be hoped that, in the future, people will make the better choice—for wisdom rather than for foolishness and the hate that can arise from it. Conclusion To sum up, despite much recent attention to hate as a topic of discussion and intervention, there currently exists no generally accepted definition and cure of hate. More grievously, there is nothing approaching a consensus on how to delimit the domain within which such a definition would fall. Meanings of hate differ both across and within contexts. Thus, it remains unclear if different authors are indeed discussing or intervening against the same thing. The situation raises a number of questions: Why this cornucopia of meaning? How are psychologists to characterize the underlying disagreements? How they to decide which disagreements are are substantive and which are purely semantic? How are people to decide who is right and who is wrong? What would it mean to be right or wrong in this context? These are just some trying questions about hate, to which the answers are still unclear. But one thing is clear, definitely hate is not the answer and we have to control ourselves emotionally and change our minds for the better. WORKS CITED Albeck, J. H., Adwan, S., & Bar-On, D. Dialogue groups: TRT’s guidelines for working through intractable conflicts by personal storytelling. Peace and Conflict: journal of Peace Psychology, 8, 301-322, 2002. Aristotle. The rhetoric and the poetics o fAristotk (W. R. Roberts, Trans.). New York: Modern Library, 1954. (Original work written ca. 340 B.C.) Azar, F., & Mullet, E. Willingness to forgive: A study of Muslim and Christian Lebanese. Peace and Conflict: Journal of Peace Psychology, 8, 17-30, 2002. Blair, I. V., & Banaji, M. R. Automatic and controlled processes in stereotype priming. Journal of Personality and Social Psychology, 70, 1142-1163, 1996. Boardman, S. K. Resolving conflict: Theory and practice. Peace andConftict: Journal of Peace Psychology, 8, 157-160, 2002. Brenes, A., &. Du Nann Winter, D. Earthly dimensions of peace: The Earth charter. Peace and Conflict: Journal of Peace Psychology, 7, 157-171, 2001. Brenes, A., & Wessells, M. Psychological contributions to building cultures of peace. Peace and Conflict: Journal of Peace Psychology, 7, 99-107, 2001. Christie, D. J., & Dawes, A. Tolerance and solidarity. Peace and Conflict: Journal of Peace Psychology, 7, 131-142, 2001. Christie, D.J, R. V. Wagner, R.V. & Winter, D.D. 2001, Peace, Conflict and Violence: Peace Psychology for the 21st Century Upper Saddle River, NJ: Prentice Hall.,106, 2001. Darwin, C. (1998). The expression of the emotions in man and animals. New York: Oxford University Press, 1998. (Original work published 1872) Department of Justice. Hate Crime Statistics, 2000. Washington, D C: U.S. Government Printing Office, 2001a (Accessed October 16, 2002). Descartes, R. On the passions of the soul (S. Voss., Trans.). Indianapolis, IN, 1989. (Original work published 1694) Hume, D. A treatise of human nature. Oxford, England: Oxford University Press, 1980 (Original work published 1739-1740). Isenhart, M., & Spangle, M. Collaborative approaches for resolving conflict. Thousand Oaks, CA: Sage, 2000. Mackie, D. M., Allison, S. T., Worth, L. T., & Asuncion, A. G. (1992). The generalization of outcome-biased counter-stereotypic inferences, journal of Experimental Social Psychology, 28, 43-64, 1992. Miall, H., Ramsbotham, O., & Woodhouse, T. Contemporary conflict resolution. Cambridge, MA: Polity Press, 1999. Montiel, C. }., & Wessells, M. (2001). Democratization, psychology, and the construction of cultures of peace. Peace and Conflict: Journal of Peace Psychology, 7,119-129, 2001. Shand, A. F. The foundations of character (2nd ed.). London: Macmillan, 1920. Solomon, R. The passions. New York: Anchor Books, 1977. Spinoza, B.Ethics. In E. Curley (Ed.), The collected works of Spinoza (Vol. 1, pp. 408-617). Princeton, NJ: Princeton University Press, 1985. (Original work published 1677) Staub, E. (1989). The roots of evil: The origins of genocide and other group violence. New York: Cambridge University Press, 1989. Sternberg, R. J. Why schools should teach for wisdom: The balance theory of wisdom in educational settings. Educational Psychologist, 36, 227-245, 2001. Sternberg, R. J. A duplex theory of hate and its development and its application to terrorism, massacres, and genocides. Review of General Psychology, 7, 299-328, 2003. Veale, A., & Dona, G. Psychosocial interventions and children’s rights: Beyond clinical discourse. Peace and Conflict: Journal of Peace Psychology, 8,47-61, 2002.