Leadership Change and Complexity-Free-Samples-Myassignmenthelp.com

Question: Discuss about the the Job of an Island Coordinator. Answer: Introduction The work of an island co ordinator is to guide the different transactions so that it becomes easy for the customers to understand about that place. The job of an island co ordinator is to provide personable, fast and friendly services to their customers. A complete experience and knowledge about the different co ordinators that will help in the lead generation, growing and the networking of the business will also be explained. In this report, the organization that has been chosen is the Vintage Maldives, that is one of the event management organization and my role as an island co ordinator in that organization will be explained. The Naifaru is the island that is situated in Maldives that is 142km from the north of their capital that is Male. Changes in the organization The company is currently going under modification in organizational level due to several challenges that coming in front. They can be summarized as bellow. Challenges The company is recently facing some major challenges in operation that are leading to change in the organizational settings. Moreover, the challenges impose higher level of risks on the event management organizations that operate in the islands. Shrinking Budgets Island coordinators are in need to come up with creative solution to deal with the shrinking budget. A better management is required for properly managing an distributing the cost utilization of the company (liverpoolchamber.org.uk, 2017). Less Money from sponsors This is a major challenge that is faced by a event management organization as it has to go through a rough negotiation with the sponsors. As operating in the island of Maldives, the crowd is comparatively low than the mainland which cause the sponsors to clear less budget for the organization. Technology On to the fact, the increasing developments that are ongoing in the technological field are changing the face of event management organization. Some of them can be identified and directly linked with the organization under study. Increased activity on the audiences in social media makes it absolute necessary for the event management team to update themselves in the technological ground and enter the social media for promotions. The online mobile app is becoming the new face of even organizations. Hence, it requires becoming mobile friendly so that the audience can peek a look any time to their nearby events. Ticket selling via online is also a necessity now a day to cope up in the field (forbes.com, 2017). Security As an island coordinating organization, first and foremost importance has to be given on the security aspect of the events. There are various accidents that occurred in past that poses threat for the organization. Increased Government Regulation Due to the rate of accidents that occurs in the events in the island, the government of Maldives is setting strict laws on the coordinating organizations which are making it difficult for them to operate. Changes in the Organization To face the challenges as mentioned above, the organization needed some modification to operate and make profit out of it. Hence, modification has been made on two important grounds. They are as follows. Integration of Social media As the technology is an inseparable part of daily life, it was wise for the management of the organization to enter the social media to attract more audience (Jeske and Shultz 2016). The management decided to implement a department in the organization that will operate in the social media. Their job will be to update the information of the events, receiving and answering the feedback of the customers, tracking online sell and maintain the presence of the company in the social media. It will in turn help the company to create its social and corporate value to both customers and sponsors (Laroche, Habibi and Richard 2013). More the company maintains their presence in social medial, more the chances of gaining sponsorship and audience. This directly changed the model and brought modification in the managerial level (Aral, Dellarocas and Godes 2013). Modification in security Second change that took place in the organization is the tightening up the security while keeping the privacy of the customers in mind. The security team has been modified that will keep track of the customers who are attending the events on the island. The Baywatch team became wider in the process that will help to keep track of the audiences. The security policy of the company is modified in accordance with the situation. The policy clearly marks the responsibility of the customers for obtaining their own safety. A transparent Terms and Conditions is placed in front of the customers to satisfy the governmental regulations without hampering the operation of the organization (Baskerville, Spagnoletti and Kim 2014). Critical evaluation A critical change has been based on the organizations that are the Vintage Maldives in this case and it will be evaluated keeping the behavioral theory in mind. In this case, the job role of the island co ordinator is to make some of the limitations that have a controversial issue even. The behavioral theory will help in controlling the different research settings, which in this case is the island co ordinator. The frequency of the behavior needs to be measured so that even without consideration the intensity of the implication should include the length and the quality. This is then considered as the statement that reflects the quality vs. quantity debate. As per (Parris and Peachey 2013), there is a psychoanalytic perspective that most of the behaviors of the research workers should make a follow up, which they do not as the co ordinators. Often the theory of the behaviorism is that the people ignore the insight of the people so that the self awareness and their relationships are th ose things that matters the most. The outcomes are that the behavioral treatment can only be short and do not last long. There is a need to refuse the statement that has been referred by the long term benefits of the behavioral treatment that might take the turn in the different verbal communications (Dinh et al. 2014). This might be a long term development of the various social skills that is also considered as those of the autism. Change management There are various management theories that are based primarily on the substantive main body as an island operator. The positioning main body of the changes will eventually be illustrating on the positioning and the relationship on the various changes that is required in this organization. The Lewins Freeze phase model is one of those developed forms that involve the various static states from one state of activity to another status quo. There are various stages of managing the practices one is the unfreezing, refreezing and the changing. Unfreeze: There is a need for preparing the change in a good procedure that is required in the Vintage Maldives that is an event management organization. There is a need to make these changes as a crucial part of the organization that is important as well. There is a need to make the people feel in an existing way that there is a need for change that will be to their ultimate benefit. There is a need to add thee step that is core and has a reexamining part. Change: It will definitely take time for the customers to adapt and consider those changes. There is a need to make the people feel and embrace those changes that are ultimately for their benefit. Reassuring the different stages of the leadership requires the various aspects that not only steer towards the right direction but helps in making the process easy. The implementation of these changes that is required to be made is that improving the security zones, making a clear view of their safety measures. Refreeze: This means that the organization needs to become more stable in its own field again, when the customers have embraced those changes. This is why the term has been named as refreeze. This is the reason the process needs to start back to their normal routine and their pace. The changes that was not there in that organization has been made implemented now and the customers are happy with it as it involves their safety measures. Fig 1: Lewins Freeze phase model (Source: Cummings, Bridgman and Brown 2016) Through this job as an island, co ordinator there is a need to explain the different forms of learning. Learning has no end so there is a need to explain the different languages and the cite seeing that has several dos and the do nots. There is a need to explain the different issues that can be faced through the complex issues of the behavioral language. There is a need to explain the different types of the modeling and their reinforcement (Northouse 2014). The various underlying causes and the treatment symptoms have to be well discussed with the issues of the behaviorism. Various symptoms have a relief that needs to be well treated. The responsibility of the island co ordinator to make sure all the safety rules and the regulations are followed and he has the supreme authority to control them. no empirical evidences. It has been chosen so that helps it helps in the substitution of the treated ones, while making and conditions changed. Personal Reflection I obtained the first hand experience of the change that underwent in the organization. The challenges were becoming more and more intolerable for the company and the changes were required in order to continue their operation. The changes in the social media were of absolute necessity for the company as per my opinion. Though it increases the cost expenses of the company to hire a new group of people to handle their activity in the social media and look after their online transaction, it will in turn increase their revenue generation that will result in increasing profit. It represents the good leadership of the management for taking right decision for the company. Another change that took place in the organization is the security. Their security management was transformed due to the government pressure. The workshop held by the Ministry of Maldives on 24th May 2017 strictly outlines the development required in the policies of the tourism and event management of the country (tourism.g ov.mv, 2017). Moreover, different accidents occur in the beach which is handled by the security and management team. The accident that occurred in recent time led to controversy, as the intensity of the issue was well above the danger level. A group of young audience left the concert early went for boating in the remote side of the island without informing the authority. The group went missing which spread panic in the other audiences of the concert. A search operation was initiated which found the group in another deserted island of Maldives. The report confirmed that they lost the control of the boat in the high tide and resulted into crash in that island. This incident placed a deep impact, which forced the organization to modify their security team and bring considerably change their security policy. Improvement of the practice There was once an accident that occurred in the Naifaru island in Maldives, where the security of the tourists was questioned. Therefore, here I being the island co ordiantor it is my sole responsibility to make the tourists land in a safe place and their safety will be my first duty. I would like to ensure that there are no more accidents occurring in the island and my tourists can enjoy the place without being harmed. The few attractions of this place is the scuba diving that means the tourists will dive under water and there is a need to make sure that they do not drown. The few improvements that I would like to ensure, as an island co ordinator is that no one should be allowed to dive being drunk. A test will be held that will ensure that the person is drunk and then only he will be allowed to dive orelse not (Tourish 2014). This will be made as a safety precaution so that the safety measures of the people is kept in mind. There is a need to make these rules followed so that the people safety measures are met. This will be the first initiatives that I will take as an island co ordinator. People will be allowed to drink on the beach but will not be allowed to swim or avail any water transport if he is found excessively high. These few things need to be kept in mind. I will make these laws and make a complete arrangement so that the people follow my rules and the regulations and there is no case of any accident. There is a need to make these rules implemented in pen and paper. These few things need to be kept in mind and I will implement it after I become an island co ordinator. Conclusion From the above report, it can be concluded that the major factors regarding the implementations as an island co ordinator has been explained. There is a need for major improvements so that the work can be enjoyed as well as the safety measures can also be fulfilled from the customers point of view. The different change management theory has been applied in this paper that will eventually be implemented by the Vintage Maldives, an event organizational company to make it to their top. References Antonakis, J. and House, R.J., 2013. The full-range leadership theory: The way forward. In Transformational and Charismatic Leadership: The Road Ahead 10th Anniversary Edition (pp. 3-33). Emerald Group Publishing Limited. Aral, S., Dellarocas, C. and Godes, D., 2013. Introduction to the special issuesocial media and business transformation: a framework for research. Information Systems Research, 24(1), pp.3-13. Baskerville, R., Spagnoletti, P. and Kim, J., 2014. Incident-centered information security: Managing a strategic balance between prevention and response. Information Management, 51(1), pp.138-151. Cummings, S., Bridgman, T. and Brown, K.G., 2016. Unfreezing change as three steps: Rethinking Kurt Lewins legacy for change management. human relations, 69(1), pp.33-60. Dinh, J.E., Lord, R.G., Gardner, W.L., Meuser, J.D., Liden, R.C. and Hu, J., 2014. Leadership theory and research in the new millennium: Current theoretical trends and changing perspectives. The Leadership Quarterly, 25(1), pp.36-62. forbes.com. (2017). challenegs. [online] Available at: https://www.forbes.com/sites/edmundingham/2014/12/10/who-are-the-major-players-disrupting-the-events-industry/#53be1d991b7c [Accessed 23 Aug. 2017]. Jeske, D. and Shultz, K.S., 2016. Using social media content for screening in recruitment and selection: pros and cons. Work, employment and society, 30(3), pp.535-546. Laroche, M., Habibi, M.R. and Richard, M.O., 2013. To be or not to be in social media: How brand loyalty is affected by social media?. International Journal of Information Management, 33(1), pp.76-82. liverpoolchamber.org.uk. (2017). Challenges faced by event organisers. [online] Available at: https://www.liverpoolchamber.org.uk/article.aspx/show/2321 [Accessed 23 Aug. 2017]. Northouse, P.G., 2015. Leadership: Theory and practice. Sage publications. Parris, D.L. and Peachey, J.W., 2013. A systematic literature review of servant leadership theory in organizational contexts. Journal of business ethics, 113(3), pp.377-393. Tourish, D., 2014. Leadership, more or less? A processual, communication perspective on the role of agency in leadership theory. Leadership, 10(1), pp.79-98. tourism.gov.mv. (2017). Workshop. [online] Available at: https://www.tourism.gov.mv/11445/tourism-sector-security-enhancement-workshop-2017/ [Accessed 23 Aug. 2017].

The Chick-fil-A Essay Example

The Chick-fil-A Paper Chick-fil-A’s unique corporate strategy has been embedded in the company since the first store opened in 1967. The Chick-fil-A chain itself is a product of related diversification, born from a single, southern family restaurant. In 1946, founders Ben and Truett Cathy had opened a restaurant called The Dwarf House in Hapeville, Georgia. The restaurant ran successfully and after Ben was killed in a plane crash, Truett was the sole owner. Truett went on to open two more Dwarf House restaurants, where he created and served his first fried chicken filet sandwich. This became the prototype Chick-fil-A sandwich that we know today and soon began to outsell their famous hamburgers on the Dwarf House menu. In 1963, Cathy patented the name Chick-fil-A, incorporated the company and began to sell the sandwich to other restaurants. Worried that a larger chain would take his chicken sandwich idea, Truett Cathy opened the first Chick-fil-A restaurant in 1967. By 1974, there were 21 Chick-fil-A stores in Geogia and the Carolinas alone and each reflected the same four basic tenets. First of all, the company would grow not by selling franchises, but forming joint ventures with independent operators. This guarantees quality, supervision and motivation of partnership. Second, stores will be operated only in major shopping malls. Obviously this tenet was eventually abandoned, but at the time shopping malls provided the perfect atmosphere for a Chick-fil-A store. This minimized capital cost per store and maximized exposure to customers, as malls were becoming increasingly popular at this time. Third, financing would come not thru debt, but primarily from the company’s own profits. We will write a custom essay sample on The Chick-fil-A specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Chick-fil-A specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Chick-fil-A specifically for you FOR ONLY $16.38 $13.9/page Hire Writer This allowed Cathy to keep ownership control and run the business in accordance with his own personal principals. This also forced the firm to be more aware of profits and prohibited the chain from growing too quickly, avoiding the risk of losing operating and quality controls. Chick-fil-A began to grow for growth’s sake, not just for profit. Lastly, and most importantly, the chief emphasis will be on the people. This refers to both the customers and the employees of Chick-fil-A. These tenets have become the core competencies of the company, placing emphasis on what is best for the company and its customers. Not venturing too far from their roots, the only diversification strategy Chick-fil-A has implemented since the opening of its first store has been the creation of Truette’s Grill. Truette’s Grill opened in 1996 as a 50’s diner themed restaurant, which features the full Chick-fil-A menu as well as items from the original Dwarf Grill restaurant. Truette’s Grill is located exclusively in Gerogia and opened its third restaurant in 2006. A huge part of their corporate strategy is the way they create the joint ventures with their independent operators. Rather than selling franchises the firm seeks out individuals, often from within the organization, to become an operator. Once approved, the operator invests $5,000 to sublease the restaurant, which Chick-fil-A has already purchased and built. Chick-fil-A provides the operators with training, technology and anything else they need. Each operator is only allowed to operate one restaurant, working full time in the restaurant they built, supervising a loyal team of employees. In 2002, more than half of the Chick-fil-A operators were making over $100,000 a year, with some making as much as $300,000. Chick-fil-A also offers licensing agreements to open a Chick-fil-A Express in places such as college campuses, hospitals and airports. Chick-fil-A has chosen not to integrate vertically or horizontally, but rather build strong relationships with different suppliers and distributors. Potential suppliers can fill out an inquiry right off of the company’s website, however the approval process is very complicated. If Chick-fil-A sees a supplier as culturally fit and financially sound, they will do follow ups such as on site inspections, audits and sample runs. If and when a supplier is approved, they will have monthly meetings with the purchasing department and continue to be tested on product quality. Although Chick-fil-A does not own any of its suppliers, they retain high standards and tight control over their supply chain. Chick-fil-A has been working closely with their main distributor, MBM, since 2000. The NC based company has over 34 locations across the US, including a location in Macon, GA that was built in 2007 specifically to better serve one of its main clients, Chick-fil-A. MBM provides Chick-fil-A with order quantity software and uses the past four weeks average order quantity to predict the next week’s order. The operator can approve the quantity or increase/decrease as much as they deem necessary. These methods of inventory control help to cut cost and reduce waste, increasing profitability. The close proximity of Chick-fil-A stores to their distributors along with their inventory control methods are valuable resources to the chain. Although these resources are not rare, inimitable and there are possible substitutes for both, they add value to the chain and contribute to its success. Without the favorable locations of the distributors, Chick-fil-A would not be able to have favorable locations of their restaurants. Just as without the technology from these types of inventory control systems, the company would not be able to minimize cost, maximize profit and reduce waste. The Cathy’s have been very smart about the financial performance of their company. By deciding from the beginning that the company would be financed primarily from their own profit rather than by borrowing, the company has been able to inherit as little debt as possible. The company expects to be debt free by 2015 and claims to have not taken on any debt since 1990. The company also has a record 43 consecutive years of annual sales increase. This strong financial performance and heavy cash flow is also one of the most valuable and necessary resources to the firm. The most valuable intangible resource to the firm is embedded deep within the roots of the company. It is their focus on the human aspect of their business that has given them a sustainable competitive advantage. By focusing on the people, both the employees and customers, Chick-fil-A has set the standards for fast food customer service. By keeping the company family owned, Cathy was able to ensure that the firm would operate in accordance with his own principals. For example, Chick-fil-A, just like the Dwarf House before it, is closed on Sundays. Though the family was ridiculed in the beginning for losing a day of business, their strong family and spiritual values insisted they reserve this day for the Lord. This was also done out of consideration for employees, giving them a day of rest to spend with their family and to worship if they choose to do so. Today, Truett Cathy’s two sons, Dan and Bubba serve as COO and Senior Vice President, respectively with their father, now 90 years old, still as CEO. By keeping the business in the family, they ensure trust and experience on the highest level. It is the capabilities of these family members that have brought Chick-fil-A where it is today. To have a board composed of family members who genuinely care about the well being of their business, who have years of experience, managerial skills, trust and trade secrets is the most valuable, inimitable, rare and non-substitutable resource. However the Cathys have worked hard to instill their principals in all their employees. While dining at a Chick-fil-A restaurant it’s impossible not to notice the manners and southern hospitality of the employees. During training, employees are instructed on how to provide excellent customer service. They are instructed to use phrases such as â€Å"My pleasure† rather than â€Å"You’re welcome† and ask â€Å"May I refresh your beverage? † rather than â€Å"Can I get you a refill? †. Aside from having good manners, employees are reminded that this is still a quick service restaurant and that speed and efficiency are of the utmost importance. Every year Chick-fil-A spends $1 million evaluating its service, giving each location a two-page report detailing how its performance compares to the chain’s top performers. This close monitoring of employees not only measures performance but also builds a team environment to become one of the highest performing restaurants. Another important human aspect to consider is the previously mentioned process of selecting a location’s operator. The capability to hire, train, and motivate employees in accordance to the founders principals is extremely valuable, rare, inimitable and non-substitutable. It is the organizational capabilities drawn from the human resources of all employees, from the executive board to behind the counter, that ensure the high levels of customer service we expect from Chick-fil-A. The firm’s human resources also reflect a high level of social complexity; it is these practices and principals that have given Chick-fil-A its strong brand name, creating a reputation with customers for quality and reliability. The human resources and capabilities of Chick-fil-A are path-dependent; they cannot easily be recreated or imitated by a competing firm, they cannot be bought but must be built over time. Works Cited https://powertochange.com/discover/faith/cathy2/ http://www.encyclopedia.com/topic/Chick-fil-A_Inc.aspx

Bouncebackability

Bouncebackability Bouncebackability Bouncebackability By Maeve Maddox Reader Graham Broadley is apparently scratching his head over a word thats recently been admitted to the pages of the venerable OED: I was watching the French Open tennis tournament the other day and heard the commentator say the word bounce-back-ability had made it into the OED this year. Can you confirm this is true? And if it is how an earth does such a word gain acceptability into a dictionary? Its not as if  its  widely in  use. Id never heard the word before, but Im not a sports fan. The word is out there a Google search turned up 26,900 hitsbut Im as speechless as Graham to know that bouncebackability is in the OED. Heres the entry: bouncebackability, n. chiefly sport: The capacity to recover quickly or fully from a setback, bad situation, etc. [1961 Times Recorder (Zanesville, Ohio) 18 Apr. 2B/1 The Tribe demonstrated its bounce-back ability in a three-game series with Washington, taking the set 2-1.] 1972 Manitowoc (Wisconsin) Herald-Times 25 May M3/2 The ‘bounce-back-ability’ is a valuable asset to the manager. 1991 Economist 5 Oct. 20/2 New York will again demonstrate its bouncebackability. 2005 Daily Record (Glasgow) (Nexis) 13 Apr. 3 We then showed some true bouncebackability when we equalised with a fine header from Christie. Curiously enough, although the word has been in use in the U.S. since 1961, Merriam-Webster has so far not added it to that extremely tolerant American dictionary. (I subscribe to the online unabridged edition and its not in there.) This from the MacMillan English Dictionary: In 2004, a phrasal verb has made its mark on the language again, though not by being intrinsically ‘new’, but by spawning a ‘new’ noun. The established intransitive phrasal verb bounce back, meaning ‘to become successful again after something bad has happened’ has formed the basis of a new derivative bouncebackability, an uncountable noun which apparently fills a gap in the language for describing a person’s ability to succeed again after a period of being unsuccessful. I guess bouncebackability is what Bill Clinton, the Comeback Kid, had in 1992 but there wasnt a word for it yet. And of course, Joe Montana had it way before that. I wonder why nobody thought to coin comebackability. I guess one answer to Grahams question could be that even an odd word can gain entry to a dictionary when its perceived by the lexicographer in charge as describing a concept for which no other suitable word exists. Can anyone suggest an already existing word that describes the concept of bouncebackability? Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:Writing a Reference Letter (With Examples)The Writing ProcessPresent Participle as Adjective

How to Create a Character Profile

How to Create a Character Profile How to Create a Character Profile How to Create a Character Profile By Ali Hale Have you created character profiles for the main cast of your novel? While not all authors use character profiles, many find them a very handy tool for keeping track of their characters – and for developing and fleshing out those characters in the first place. Done well, a character profile can help you harness your creativity and really dig into who your characters are.   Sometimes, though, writers treat character profiles as a form-filling exercise, coming up with their character’s eye color, hair color, first job, etc without investing any of this with a deeper meaning. They might diligently complete character profiles for every character in their novel – even the bus driver who only has a walk-on part in chapter five – but they’re not any closer to having any real insight into their characters. So what should go in your character profile and how should you use it? What to Include in a Character Profile Firstly, not every character in your novel needs a profile at all. Characters who have a minor role (like your protagonist’s mother, who only appears briefly a couple of times) don’t need to be fully fleshed out. Of course, you might want to make some brief notes about them but this definitely doesn’t need to be an entire profile. Your main characters, though, should have individual profiles. That probably includes any viewpoint character. If you have an antagonist then it’s worth creating a profile for them too (after all, even if your main character just doesn’t get where the antagonist is coming from,  you  should). It’s entirely up to you how you structure your character profiles. In general, though, I’d suggest that: You don’t focus too much on physical details. You may want to include things like hair color and eye color if you’re ever likely to mention them – but you can leave them out if they’re not going to be relevant. The same goes for height and build: unless they’re unusual and significant, you don’t necessarily need them at all. If you are including physical details, think about how they relate to deeper aspects of your character. For instance, in Harry Potter, the fact that Harry has green eyes is significant because it’s the physical characteristic that links him to his mother. You spend some time exploring deeper questions about your character: things like what’s the mistake they regret most? or in what situations would they lie? or what false beliefs do they hold? These sort of questions will result in a much richer, more real character than a simple list of physical characteristics. The first ebook I ever bought online, back in around 2007, was Holly Lisle’s Create a Character Clinic. This is still one of my favorite resources for character creation: it goes far beyond the typical character questionnaire to dig deep into what really makes characters tick (and it includes lots of examples, too). If you’re using a template or questionnaire that you’ve found online, don’t feel that you need to complete every single part of it – especially if it’s a long one! Focus on the bits that are most impactful or that help you to imagine your character more fully: if you do decide to fill in the rest, you can simply do it at a later stage. Don’t get hung up on creating the â€Å"perfect† character profile before you begin writing – because it’ll almost certainly change as you go along. Which brings me on to Why Your Character Profile Will Need Updating Regularly If you create your character profiles during the pre-writing phase of your novel, you’ll almost certainly find that your understanding of your character shifts as you write the first draft. Perhaps the thing you  thought  they sincerely regretted from their past turns out to be something they’re actually quite proud of – at least initially. Perhaps you realize that it makes much more sense for them to have grown up somewhere rural, not in a city. Perhaps you change them radically: maybe you merge two characters together, or you change a character’s gender or age. (Or their name: a lot of my characters end up changing names part-way through the writing process as I figure out a name that’s a better fit.) Your character profile definitely isn’t set in stone. It’s fine to change your mind and rework it – but do make sure that you actually update it to reflect the changes you’ve made during the writing process. Otherwise, it can be very confusing several chapters later when you want to bring a character back in but you can’t now remember if they’re supposed to be 35 or 25, or whether they’re tall with dark brown hair or short with strawberry blonde hair. Character profiles can be a great tool for creating and fleshing out interesting characters for your novel; they’re also a useful working document that you can use to help you stay on track and keep things consistent during the writing process. If you’ve never created a character profile before, why not give it a go today? Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Fiction Writing category, check our popular posts, or choose a related post below:7 Classes and Types of PhrasesBetween vs. In BetweenThe Difference Between "Phonics" and "Phonetics"

Liberal Education Essay Example | Topics and Well Written Essays - 1500 words

Liberal Education - Essay Example The arguments developed by Graff and Edmundson on liberal education are found to relate in certain ways despite the fact that some difference, based on cultural ideas and practices, have been developed from the fact that various communities and nations have diversified norms and cultural practices that have to be followed by individuals of that community in a strict way. One of the ways in which Graff supports the arguments of Edmundson is through the idea of students choosing their professors by stating the reasons why the students had to choose professors. They need to choose their professors is based on the high cost of education that they are forced to pay for their education. This could be explained by their choice of lecturers. According to Graff, lecturers have different ways of teaching and thus students wish to gain the best possible by considering their most preferred lecturers who could enable them to gain the highest grades possible. The idea of Edmund is based on maximiz ing the resources available based on their payments, an idea supported by Graff in which the choice of lecturers happens to be one of these attempts to gain high points. This way, Graff’s ideology about students seems to support that of Edmundson of students trying to maximize their educational benefits given the high price they pay for the education (Edmundson). In his article, Graff talks about two professors who impart the same subject with different understandings, which can confuse students unintentionally.

MENOPAUSAL TREATMENT Assignment Example | Topics and Well Written Essays - 500 words

MENOPAUSAL TREATMENT - Assignment Example Such symptoms include hot flushes and alteration of the vagina area (Newson, 2013). On the other hand, there are various ways of alleviating symptoms. One of such is through hormone replacement therapy (HRT). However, HRT being avoided due to the various risk associated with it (Newson, 2013). Hence, such risks have forced most patients to opt for herbal treatments. The paper will focus on â€Å"herbal† treatments as a first-line option for their menopausal symptoms. It will also address their effectiveness as well as side effects or interactions with the herbal treatments. There are various herbal treatments for menopausal symptoms. The first herbal compounds are known as phytoestrogens. These are plant compounds and have the same chemical components as the female sex hormone oestrogen (State Government of Victoria, 2015). Hence, they act as oestrogen receptor parts in a woman’s body and helps in reducing symptoms (State Government of Victoria, 2015). The first is known as isoflavones. The natural source for this phytoestrogen is soybeans, beans, and red clover (State Government of Victoria, 2015). The other one is known as lignans. It is easily found in fruit, vegetables, grains, and oilseeds. The third one is known as coumestans. It is easily found in sprouting seeds such as alfalfa. The only challenge is that soy products are thought to lead to the development of breast cancer in women. Therefore, there is advice to avoid such products in those women that are at high risk of developing breast cancer (State Government of Victoria, 2015). The drugs have been shown not effective in alleviating hot flushes (Cleveland Clinic, 2014). The other medicine is St John’s wort (Hypericum perforatum). It has been shown useful in reducing symptoms. The only challenge is that this medication may interact with other drugs one is taking causing severe side effects (State Government of Victoria, 2015). The other one

Tata Docomo Essay Example for Free

Tata Docomo Essay Tata Group is an Indian multinational conglomerate company headquartered in Mumbai, Maharashtra, India. It encompasses seven business sectors: * Communications and information technology * Engineering * Materials * Services * Energy * Consumer products * Chemicals. Tata Group was founded in 1868 by Jamsetji Tata as a trading company. It has operations in more than 80 countries across six continents. Tata Group has over 100 operating companies each of them operates independently out of them 32 are publicly listed. The major Tata companies are Tata Steel, Tata Motors, Tata Consultancy Services (TCS), Tata Power, Tata Chemicals, Tata Global Beverages, Tata Teleservices, Titan Industries, Tata Communications and Taj Hotels. The combined market capitalization of all the 32 listed Tata companies was $89.88 billion as of March 2012. Tata receives more than 58% of its revenue from outside India. Tata Group remains a family-owned business, as the descendants of the founder (from the Tata family) owns majority stake in the company. The current chairman of the Tata group is Cyrus Pallonji Mistry, who took over from Ratan Tata in 2012. Tata Sons is the promoter of all key Tata companies and holds the bulk of shareholding in these companies. The chairman of Tata Sons has traditionally been the chairman of the Tata group. About 66% of the equity capital of Tata Sons is held by philanthropic trusts endowed by members of the Tata family. The Tata Group is perceived to be Indias best-known global brand within and outside the country as per The Associated Chambers of Commerce and Industry of India survey. The 2009, annual survey by the Reputation Institute ranked Tata Group as the 11th most reputable company in the world. The survey included 600 global companies. The Tata Group has helped establish and finance numerous quality researches, educational and cultural institutes in India. The group was awarded the Carnegie Medal of Philanthropy in 2007 in recognition of its long history of philanthropic activities. HISTORY The Tata Group was founded as a private trading firm in 1868 by entrepreneur and philanthropist Jamsetji Nusserwanji Tata. In 1902 the group incorporated the Indian Hotels Company to commission the Taj Mahal Palace Tower, the first luxury hotel in India, which opened the following year. After Jamsetji’s death in 1904, his son Sir Dorab Tata took over as chair of the Tata Group. Under Dorab’s leadership the group quickly diversified, venturing into a vast array of new industries, including steel (1907), electricity (1910), education (1911), consumer goods (1917), and aviation (1932). Following Dorab’s death in 1932, Sir Nowroji Saklatwala became the group’s chair. Six years later Jehangir Ratanji Dadabhoy Tata (J.R.D.) took over the position. His continued expansion of the company into new sectors—such as chemicals (1939), technology (1945), cosmetics (1952), marketing, engineering, and manufacturing (1954), tea (1962), and software services (1968)—earned Tata Group international recognition. In 1945 Tata Group established the Tata Engineering and Locomotive Company (TELCO) to manufacture engineering and locomotive products; it was renamed Tata Motors in 2003. In 1991 J.R.D.’s nephew, Indian business mogul Ratan Naval Tata, succeeded him as chairman of the Tata Group. Upon assuming leadership of the conglomerate, Ratan aggressively sought to expand it, and increasingly he focused on globalizing its businesses. In 2000 the group acquired London-based Tetley Tea, and in 2004 it purchased the truck-manufacturing operations of South Korea’s Daewoo Motors. In 2001 Tata Group partnered with American International Group, Inc. (AIG) to create the insurance company Tata-AIG. List of Tata Group Chairmans * Jamsetji Tata (1887–1904) * Dorabji Tata (1904–1932) * Nowroji Saklatwala (1932–1938) * J. R. D. Tata (1938–1991) * Ratan Tata (1991–2012) * Cyrus Mistry (2012–present) The Tata Group has donated a Rs. 220 crore ($50 million) to the  prestigious Harvard Business School (HBS) to build an academic and a residential building on the institute’s campus in Boston, Massachusetts. The new building will be called the Tata Hall and used for the institute’s executive education programmes. The amount is the largest from an international donor in the business schools 102-year-old existence. The recent The Brand Trust Report 2011 has ranked TATA as the second most trusted brands of India. In a 2011 investor poll conducted by equity research firm Equitymaster, TATA Group was voted as the most trustworthy among the Indian corporate houses. Over 61% of the respondents showed their confidence in the Tata Group. The Tata Group retained its Most Trustworthy status in the 2012 edition of the poll. One Tata project that brought together Tata Group companies (TCS, Titan Industries and Tata Chemicals) was developing a compact, in-home water-purification dev ice. It was called Tata swach which means â€Å"clean† in Hindi and would cost less than 1000 rupees (US $21). The idea of Tata swach was thought of from the 2004 tsunami in the Indian Ocean, which left thousands of people without clean drinking water. This device has filters that last about a year long for a family of five. It is a low-cost product available for people who have no access to safe drinking water in their homes. The advantage of this device is that it does not require the use of electricity. TCS also designed and donated an innovative software package that teaches illiterate adults how to read in 40 hours. â€Å"The children of the people who have been through our literacy program are all in school,† says Pankaj Baliga, global head of corporate social responsibility for TCS. In 1912, Tata Group expanded their CEO’s concept of community philanthropy to be included in the workplace. They instituted an eight-hour workday, before any other company in the world. In 1917, they recommended a medical-services policy for Tata employees. The company would be among the first worldwide to organise modern pension systems, workers’ compensation, maternity benefits, and profit-sharing plans. Trusts created by Tata Group control 65.8% of company shares, so it can be said that about 66% of the profits of Tata Group go to charity. The charitable trusts of Tata Group fund a variety of projects, for example the Tata Swach and the TCS project. They founded and still support such cherished institutions as the Indian Institute of Science, Tata Institute of Fundamental Research, the National Centre for the Performing Arts and the Tata Memorial Hospital. Each Tata Group company channels more than 4 percent of its operating income to the trusts and every generation of Tata family members has left a larger portion of its profit to them. After the Mumbai attacks, Salaries of then heavily attacked Taj Hotel employees were paid despite the hotel being closed for reconstruction. About 1600 employees were provided food, water, sanitation and first aid through employee outreach centres. Ratan Tata personally visited families of all the employees that were affected. The employee’s relatives were flown to Mumbai from outside areas and were all accommodated for 3 weeks. Tata also covered compensation for railway employees, police staff, and pedestrians. The market vendors and shop owners were given care and assistance after the attacks. A psychiatric institution was established with the Tata Group of Social Science to counsel those who were affected from the attacks and needed help. Tata also granted the education of 46 children of the victims of the terrorist attacks. Tata DoCoMo TATA DOCOMO is an cellular service provider on the GSM,CDMA and platform-arising out of the strategic joint venture between Tata Teleservices (subsidiary of Indian conglomerate Tata Group) and Japanese telecom giant NTT Docomo (subsidiary of Nippon Telegraph and Telephone) in November 2008. It is the countrys sixth largest operator in terms of subscribers (including both GSM and CDMA. TATA DOCOMO is part of the Indian conglomerate Tata Group. The company received licenses to operate GSM services in nineteen telecom circles and was allotted spectrum in eighteen of these circles and launched GSM services on 24 June 2009. It began operations first in South India and currently operates GSM services in eighteen of twenty two telecom circles. It has licences to operate in Delhi but has not been allocated spectrum from the Government. Docomo provides services throughout India. Tata DOCOMO offers both prepaid and postpaid cellular phone services. It has become very popular with its one second pulse especially in semi-urban and rural areas.[citation needed] On 5 November 2010, Tata DOCOMO became the first private sector telecom company  to launch 3G services in India. Tata DOCOMO had about 42.34 million users at the end of December 2010. TATA DOCOMO MARKERT SEGMENTATION: Tata DoCoMo divided the market into smaller segments with distinct needs, characteristics and behavior with separate marketing strategies. TATA DoCoMo used the Demographic segmentation firstly to introduce the new brand keeping an eye on mid and higher end of the Indian consumers. They chose Indian youth as their primary target and started occupying the space in young Indian minds by connecting with them at various levels and through multiple channels The rationale behind this choice were 1. Tata Docomo intended to generate most of its future revenues through its differentiated content based and value added services, which is not so much relevant for low end consumers who are more price sensitive than mid and high end consumers 2. Indian telecom market was soon expecting 3G licenses. This would mean a huge potential for content based and value added services in the near future. Mid and higher end young consumers will be the early adopters of these services as they are more adaptable to change, are dynamic and willing to try new things. 3. They wanted to connect to opinion makers, and Indian youth would be the best fit to that profile. 4. Indian telecom market was soon expecting Mobile Number Portability (MNP). This would mean a potential of switching of telecom vendors by Indian consumers. And targeting the opinion makers would mean an aspiration build up in masses to switch to the brand that is most admired. 5. Tata teleservices has its CDMA offering which already caters to mass market in India. Hence there was no specific need to address this segment. TATA DOCOMO MARKERT TARGETING: * TATA DoCoMo is offering series of differentiated products to their respective markets. * Home calling cards for the family of those professionals who work abroad. * Cheap SMS facility for youth. * Facilities for circle users. Tata Docomo rolls out a marketing campaigns platform over cloud, Hosted Campaign Manager (HCM) service for its Enterprise and SME customers. This service is offered in 16 circles namely Hyderabad, Karnataka, Mumbai Maharashtra, Kerala, UPW, Punjab, Haryana, Gujarat, Rajasthan, Madhya Pradesh, Tamil Nadu, Kolkata and West Bengal, Orissa, Bihar and UP East. Aggregators, FMCG, service industry, media and banking insurance companies, outsourcing companies, advertisement agencies and campaign event management companies can get its advantage to the fullest. Through voice blast feature, customers can send a prerecorded message to thousands of phones from a targeted, DND scrubbed dialing list. This solution enables one to conduct effective communication anywhere across the PSTN cloud at blazing speed, said a press note. Tata Docomos Hosted Campaign Management enables customers to reach out to larger target audience, more frequently, at affordable costs without any infrastructure to run th e outbound processes. Differentiation It used tariff plans to differentiate itself from other major players like Vodafone, Airtel and Idea in the GSM category. It has cheaper rates than any other CDMA service provider and the added advantage is that unlike CDMA, a different handset is not required. Pulse rate of per second, where all other services used one minute gave TATA DOCOMO the first mover advantage. Also, services offered were customised as per subscribers. TATA DOCOMO has unveiled a portfolio of Value-Added Services that has reinvented mobile telephony in India. It offers products and services like diet SMS, Free VoiceMail, Timed SMS Service, Missed Call Alerts, Call-me Tunes, etc. All of them are customized to liberate and refresh the subscribers. Brand Positioning TATA DOCOMO has positioned itself as a â€Å"value for money† brand. The first move on this front was to cut through the clutter and redefine the entire pricing paradigm. In the clutter of confusing service providers, TATA DOCOMO is positioned as the country’s most transparent, innovative and liberating telecom brand. * Tata Docomo wanted to create an identity for themselves in the mind of the youth. They realized that their brand should do the  following * Familiarity – they need to create familiarity for the brand in the mind of their target i.e. Indian youth. Youth should always be able to recognize the brand ‘logo’ and its value proposition. In fact, Indian youth should be more than willing to identify themselves with the brand in society * Relationship –They need to associate themselves with attributes like transparent, simple and innovative brand in the mind of their target customers. And over the term of their relationship with their customers, they should be consistent to these attributes in every interaction. * Experience – They need to ensure that customer gets consistent message and promise irrespective of which channel he chooses to interact with the brand. Brand’s communication, new offerings and actions should consistent to its promise to the customers * Trust – They need to stand up to probity in public life and social dealings to be perceived as socially and culturally compatible brand and thereby gain trust of the society. In the already cluttered Indian telecom market, Tata Docomo positioned itself as one of the country’s newest and most-exciting GSM telecom services company that provides value for money and can be easily identified with the attributes as transparency, simplicity and innovation. 1. Positioning based on value for money – Complex pricing mechanisms and processes were used by Indian telecom players. These were not easily understood by consumers and they found difficult to choose the best plans for them. Tata Docomo launched its products with ‘Pay what you use’ policy which were attractive for customers. 2. Positioning based on technology – 3G service and Number Portability were soon to be launched in India. And Tata Docomo leveraging its partnership with NTT Docomo positioned itself as a provider ready to provide 3G services in India. Telecom customers are not really happy with their existing service providers. According to Nielsen Mobile Consumer Insights ‘Close to one in five (18%) of Indian mobile customers said that they would change their operator if they have the ability to retain their number’. It was good enough reason to attract customers who are looking for a better provider. 3. Positioning based on innovative ways – Tata Docomo positioned itself based on its ‘Do the New’ promise. It introduced multiple innovative offerings like ‘Buddy Net’, ‘Diet SMS’, ‘Pay per site’, ‘Pay per second’ etc. To establish their brand equity in Indian telecom industry, Tata Docomo started with their branding activities. Brand/product/company The Tata DOCOMO brand is the 10th entrant in the crowded Indian telecom market which was already ruled by established brands such as Airtel, Reliance, and Vodafone. Despite the stiff competition the company made a dent in the telecom market due to an innovative marketing strategy. In a short span of time the company has been able to differentiate and distinguish itself from the other brands and own a distinct consumer mind space. The company has brought disruptive innovation to the market not only through it products and services but also through unique marketing initiatives that have captured the minds of the consumers. As it stands today, Tata DOCOMO is the fastest growing brand in terms of market share. We (project team) chose to study and analyze the Tata DOCOMO brand due to its uniqueness and the success of its marketing strategy. For consumers, the Tata DOCOMO brand offers a host of differentiated services. Tata DOCOMO boasts the following benefits to consumers on its official website. * We are the fastest growing young telecom brand in the country; we never stop innovating and thinking out of the box. With us every day is new. * We dont need creams to be fair, its in our blood. With us you will get honesty, frankness, transparency. Say hello to the most transparent plans, a world-class network responsive customer care. * We are the first private operator to launch 3G in partnership with the world leader in 3G, NTT DOCOMO, Japan. * We redefined competition with our pay per second tariffs and decided to let the good news spread, therefore we introduced pay per second on STD ISD. You can call USA and Canada @1p/sec. * Keeping up with our mantra of doing the new we have made roaming affordable to the common man by extending the pay per second offers on roaming anywhere in India on our network. * We dont bully you to take what you dont need. And thats why; we have pay per site, that lets you pay only for the site(s) you love @Rs.10 per site per month. * We never ever ask you to count your friends. With BuddyNet you can bond with the whole world @1p/6sec On-Net. Be ready! * We dont decide for you, you decide your own pick from our daily, weekly or monthly packs of Talk-time, GPRS, music, cricket updates, night calling etc. starting at Rs.2. * Why should anyone else decide what song you should listen to when you call someone? With My Song hear your song when you call. * We completely believe why you should pay  for whats not your fault, thats why with us you get free Missed Call alerts in case you miss a call when you are not in coverage area or your phone is switched off. * Fun in limit is no fun. With us you can download unlimited Call-Me tune @Rs.10 per week. * We dont believe in making you pay for reaching out to us. Call our toll free customer care number anytime. * When we say you are important we mean every single word of it. So why should you wait, have direct access to the customer care executive by pressing 9 anytime during the call. * We are all ears. You can call us or online Live Chat with us, anytime. And guess what, you can access your hometown call center even when out of town. Product line TATA Docomo launched many products in the ‘Diet’ product line aimed at reducing the cost for the customer. Following products were launched ï‚ · Diet SMS Its custom made for those who are allergic to typing long. In this service, each SMS merely costs you 1 paisa per character, up to a maximum of 15 characters. And user is not charged for the spaces. ï‚ · Diet Postpay Plans – It offers refreshingly different options to postpaid users. They get opportunity to make their own plans by choosing the service they use most frequently, be it Local, STD or SMS. And to make their own plans they have more than 100 options to choose from. NEW PRODUCT DEVELOPMENT IDEA GENERATION Tata group of industries want to introduce their products in almost every field of life. With invention of mobile phone services world become a global village. Increasing number of mobile users attract TATA group of industries to introduce their product in mobile phone services. The board of directors of TATA gets the idea for mobile service operator by its own employees who were using other mobile operators. They think about to bring their own technology or to share any existing company through which they communicate with other employees and officials. IDEA SCREANING: From too many ideas the TATA group selected one to create a telecom company with the experience of any existing company. They decided to introduce a new mobile operator company with the partnership of Japanese telecom giant NTT  Docomo and launch TATA DoCoMo in India. CONCEPT DEVELOPMENT TESTING: The Tata DOCOMO (DO Communication over mobile) brand stands for â€Å"Do†ing things that you want to do. The Tata DOCOMO brand is all about co-creation and user participation. The youth brand that Tata DOCOMO set out to build has been successfully created in the digital space through a balanced mix of design, innovation, technology and engagement. The brand’s main mantra â€Å"Do the new† is a concept that prompts every citizen to do something new, even if it’s a small thing. This concept aligns with the company’s products and services, many of which are new to the market. TATA has good reputation in all over the India. They make a questioner to ask people about new telecom service and when they started their transmission people show positive response towards the product. MARKETING STRATEGY DEVELOPMENT: Being the tenth entrant in the already competitive telecom market, it was difficult for Tata Docomo to differentiate themselves from the existing service providers. Tata was already a well-known household brand name in India, however Docomo was hardly known to Indian masses and hence there was a need to establish the Docomo brand. They wanted to create an identity for ‘Tata Docomo’ which customers would love and trust. Tata Docomo has a vision to be the most loved teleservices brand in India. And their marketing research revealed that their service offering should be centered on transparency, simplicity and relevant ‘life centric’ innovation to achieve this. They found that they should connect to the opinion makers of the society and create brand attraction among Indian masses. This focused approach can give them visibility in highly competitive market. Tata DoCoMo adopted disruptive innovation as a market penetration strategy. This was required to enter the Indian telecom market which had dominant players such Airtel and Vodafone. To capture market, Tata DoCoMo offered services that were unlike anything the consumers had experienced before. The per second tariff also changed the rules of the game by forcing existing service providers to lower their tariffs and also set a benchmark for new entrants such as MTS who now offer similar tariffs. This allowed Tata DoCoMo to capture market quickly. Having penetrated the market successfully, Tata DoCoMo now competes not only on the basis of price but also with value added  services. BUSINESS ANALYSIS: After the market strategy development the TATA group make a telecom operators business analysis. Their Cost, sales, profits and other business routines. They study the Airtel and Vodafone which were already existing very strong telecom operators in the market. PRODUCT DEVELOPMENT: When TATA group analyzed the other telecom operators business they satisfied with the profit margins and finally started to capture all the India and install their transmission equipment in all the major cities. When transmission equipment installed then TATA start to furnish customer offices in targeted areas and started their services. TEST MARKETING: Finally TATA DoCoMo introduced in market initially. The customer gave positive response and highly like this service in the market. And its first testing sales are too fast and people demanded it and admire it due to its brand name. COMMERCIALIZATION: TATA DoCoMo after first introduction in the market started their full commercialization in market in a very small time they got maximum market share. To bring in the knowledge of people about this new service of DoCoMo they used different channels like TV, newspapers, radio, brushers, magazines, etc.